5 Steps ForSuccessfulCrisisManagement

What is Crisis Management?Crisis management is often described as steps or activities used by anybusiness to counteract or respond in the face of a major crisisWhile it is a relatively younger area of management, it is extremely crucial forthe health and growth of businesses in today’s world.Given the pandemic and its unprecedented nature, crisis management isnow top priority across sectors.

Choose the right medium of communication

Anticipating helps

Don't use alarmist terminology

Post-crisis analysis

Learn the lessons

Here are fiveeffectiveways forsuccessfulmanagementof any crisis

Choose The RightMedium OfCommunication

Remember that not everyone has a workemail address, but most people have a mobiledevice and a laptopExperts suggest that organizations shouldexplore ways to push important notificationsthrough a mobile app.This can be a great home for resources suchas top tips for working from home, updates tohealth insurance policies and staff rotas forwhen key workers need to be at work.

Choose The RightMedium OfCommunication

Once this is sorted out, appointing a well-trained and well-informed crisisspokesperson is important.The first step he/she will have to do is tocommunicate all the potential risks and crisesto the concerned parties that would be theemployers, the stakeholders, the public, thelegal parties as well as the customers.

Anticipating Helps

In the real term, this means that you knowthat each and every one of your steps, ormissteps, may be leading you to a potentialcrisis.Before taking any step, always, always,think about its consequences.Another thing that is often overlooked duringcrisis management is your cyber security.Security breaches and hacks, and leaks areoften the spark that starts the blaze of acrisis.

Don't Use AlarmistTerminology

Always try not to make yourcommunications always sound super urgent.You need to remember one of the goldenrules of communication – listen, listen andlisten some more.Effective communication is a two-wayprocess, so the more you can makecommunication feel like a conversation,where each party has an equal part to play,the more natural, engaging and effective itwill be.

Post-crisis Analysis

After a crisis, it is important you look at aformal analysis of what was done well, whatcould be done better next time, and how toimprove various elements of your crisisresponse plan As the crisis comes under control, acompany should examine how effective theirplan was during the crisis and the impact theincident has had on its employees, brand(s),and reputation (bbn-international.com)

Learn The Lesson

It isn’t enough that you tackle a crisis, butlearning the lessons from it tooMitigating the negative connotations of yourbrand is only one aspect of a PR crisisstrategy.You’ll need to take a deep dive and reflect onany events or gaps within your organizationthat was negatively impacted by the crisis.

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