5 Step Social Strategy

Over Time, Our Work Will Help:

Step1

Step 2

Step 3

Step 4

IncreaseEngagement

Consistent Brand

Cultivate Relationships

5 Step Social Strategy

Track Analytics

Step 5

Drive Traffic

BUILD

CONSISTENT BRAND

Build Consistent BrandStandardize Profiles

Clients Website

Build Consistent BrandStandardize Your Profiles

● Claim Business / Verify● "About" Description● Logo & Cover Image ● Name – Handle ● Services / Menu● Contact Info / Click to Call● Events / Hours● Content / Video

http://blog.hirerabbit.com/the-importance-of-brand-consistency-in-social-media/

Build Consistent BrandStandardize Profiles

Claim Business / Verify "About" Description Logo & Cover Image Name – Handle Services / Menu Contact Info / Click to Call Events / Hours Content / Video

If a picture is worth a thousand words… your brand is worth a

Million.

http://blog.hirerabbit.com/the-importance-of-brand-consistency-in-social-media/

As you expand reach, consistency in branding is even more important.

You won’t want your company to be sending mixed messages on different social platforms.

It is important that your company’s tone and image is consistent all throughout all social experience.

3 important reminders:

#1: Strengthen Name Recall

#2: Have 1 Brand Personality

#3: Eliminate Confusion Among Fans

DRIVE TRAFFIC

AuthenticlyPromoting

others

gets you promoted

Five posts from someone else

One value adding post (your brand or industry)

One post promotional (your brand)

When Posting Content that’s Not Your Own, Let Them Know…

Tag others so they know you are sharing their content

Share relevant content to your audience, will it help them, add value to their lives or business?

Build engagement with your audience, answer questions, reply to comments, ask them questions, share their feedback

Re-share your Best Content

Share best contentmany times on Twitter

Share best contentperiodically across platforms

Example: Post - 8 hours later - 16 hours later - Next day - 3 days - 1 week -

monthly

Example: Post - 1x week - 3 months

http://community.razorsocial.com/training-courses/

INCREASE ENGAGEMENT

Company and Organization Blogs

Comment in the form of a question &Start a conversation

LinkedIn Groups

Twitter, FB, FB LIVE, Alignable,Instagram, YouTube

Engage with Content

Create Content with Branded Images

Variations of images which can be schedule out over social channels

https://www.techinasia.com/talk/24-quotes-ama-stars

CULTIVATE RELATIONSHIPS

Connect with Influencers

Larger engaged audiencehttp://sproutsocial.com/insights/social-media-influencers/

Like their shares Send meaningful message Invite them to join a group Tell them how you found

them

Use LinkedIn to help find Influencers

http://sproutsocial.com/insights/social-media-influencers/

Connect with Influencers

http://sproutsocial.com/insights/social-media-influencers/

The best way to understand who a social media influencer is, is to think about…

whose voice you’d personally trust if you were looking for a reason to buy or try out a service.

Working with influencers is simply another step toward humanizing your brand.

If you have an influencer who is a blogger and that person mentions your brand, their loyal audience will appreciate their opinion.

Offer to Interview them for a Blog, video or article. This way your get to know them, promote them and they get to know you and will likely promote the feature you create on them.

Ideas for encouraging influencers to interact with you:

Guest Blogging / Video InterviewSponsoring an influencerGiving personal or product reviews

Media PersonalitiesEngagement

● Engage Media Personalities

● Invite Media Personalities to events, offer behind the scenes access

● Capture & share great photos

● Tag Media Personalities and Clients in relevant photos

TEST, TRACK, ANALYZE

Test Best Times

Test Headlines

Test Images

Test Conversions

Test Engagement

Test Everything

Test, Test &Test again

Example only, depends on Audience Profile

150 Connections

11,863 Connections193 Reviews

20 Reviews42 Pictures

941 Connections

780 Connections

187 Connections

Track Ongoing Progress

Analyze

Understand what’s working

and what’s not working,

Social Mention

Tweet Reach

Follower Wonk

SumAll

Mentionmapp

BuzzSumo

https://blog.hubspot.com

Add many analytics tools to your toolbox

Create Social Goals

https://blog.hootsuite.com/tracking-social-media-in-google-analytics/

Create Social Goals

https://blog.hootsuite.com/tracking-social-media-in-google-analytics/

Before you can begin tracking your social initiatives, you need to create social objectives and goals.

Your objectives and goals are thenpart of your overall marketing plan and aligned with your marketing and business strategy.

Using social to increase website traffic?

Creating S.M.A.R.T. goals can help you achieve that objective.

Cultivate Relationships

Implement Consistent Brand

and Voice

Increase Engagement

Test, Track & Analyze

Drive Traffic

Recap 5 Steps

Appendix

(more awesome strategies)

Quick Reference Strategy by Channel

Facebook Strategy

● Add personality to page by highlighting customers, employees, partners and other businesses relevant to your audience

● Create FB Group, Host FB Lives● Add Photos and Videos● Highlight specials and events● Post consistently- 2-4 posts per week ● Get and give Reviews

Tone: “All-in-One”

Twitter Strategy

● Real-time feel to experience

● Increase brand monitoring

● Post Text with Photos & Videos

● Search using Hashtags

Tone: Real-Time

YouTube Strategy

● Compile and manage existing videos

● Create tips and tricks

● Offer behind the scenes extras

● Create video blog series ex. “Chef’s Tips”

Tone: Educational, Professional, Personal

Instagram Strategy

● Create an Instagram for each Brand

● Use Imagery to tell your story

● Use #hashtags and engage with customers regularly

● Capture creative, unique “behind the scenes” moments

Tone: Personal “Inside Look”

Yelp Strategy

● Create a Yelp page for each Location (or connect locations)

● Monitor and respond to Reviews

● Add Photo’s, Menu, Address, Phone Number

● Claim / Verify your listing

Tone: Professional

LinkedIn Strategy

● Create professional profile

● Be a Thought Leader

● Connect with like-minded professionals and peers

● Reach out to customers and Influencers

● Use LinkedIn Groups to build brand awareness and influence.

Tone: Professional

Professional head shot Clean backgroundClear view of eyesSmile

Details Drive Results

Keyword-Rich Heading

Custom URL

“An effective LinkedIn summary makes people want to know more about you and ultimately connect with you one-on-one, so congruence is critical. You need make sure the bio you present online matches your real-world self.”

Who, What, Why - Summary

“Each chance to fill out a piece of your professional image…offers the chance to show what you could do in the future”

Highlight Successes

Get Endorsed for Your Expertise

Add the skills that make you stand-out!

Let’s Connect!

Mechell Lordmechelllord@gmail.com

603-560-5194

Business & Personal Development CoachFacebook - http://facebook.com/mhlordTwitter - https://twitter.com/mechelllordLinkedIn - www.linkedin.com/in/mechelllord/

Mackey Auto Broker | Chief Connectorwww.MackeyAutoBroker.com

The Marketing Posse | Chief Connectormechell@themarketingposse.comwww.themarketingposse.com

Answered Prayer Project | VP Board of Trusteeshttps://answeredprayersproject.orgwww.facebook.com/answeredprayersproject

My kids teach me something new every day!