5 simple steps to marketing your site using new media
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NAN SHASTRYWWW.S2AGENCY.COM
5 Simple Steps to Marketing Your Business Using New Media to Grow Your Audience
Where are we today?
What happened. Why it’s happening.
Nature of workNature of information
seeking and retrievalLack of timeFocus on multi-taskingToo much emailComplex information TMI
Time to
read
Multi-tasking
Why are we here today?
3 powerful forms of marketing:
Web Based
Marketing
Video
Audio
Text
Text Advertising/ Information Video or Audio Advertising/ Information
Easy to create messagesCan be short or lengthyEasy to convey a specific
messageRequires attention of the
readerRequires time from the
reader
Easy (!) to create messagesCan be short or lengthyEasy to convey a specific
messageRequires some attention of the
viewerRequires some time from the
viewerTime shifting applies!RSS helps keep the message
coming.
Text versus Video or Audio
I N T H I S N E X T S E C T I O N W E ’ L L TA L K A B O U T 5 S I M P L E S T E P S O N H O W Y O U C A N U S E A U D I O A N D V I D E O O N
Y O U R S I T E T O G R O W Y O U R A U D I E N C E .
The How: 5 Simple Steps
1. Start with Your Message!
Examine what it is you have to offer: Is it information? Is it a product? Is it a service?
Define your message first on paper.
Make mind maps!
My “widget”
Why does
somebody need
it?
Why would somebody buy it as
compared to…What are the
3 best things about my …?
Do I have a way to bring them back
again?
12 Ways to talk about my….
Product Service Information
How it works What I do generally Why is my information useful?
About the parts What I do specifically Who uses my information?
Who uses it Who are my clients How do they use the information?
How to use it How to choose the correct service
Why is my information better?
How to clean/fix/extend its use? Etc. What are some possible non-traditional or little known uses for my information?
What you should look for when choosing it
Etc.
Client testimonials
Etc.
( U S U A L LY, Y O U C A N G E T S TA R T E D F O R U N D E R $ 1 0 0 )
Step 2. Become your own director!
Or Step 2: Audio Script
Audio:
• Create a script• Choose mashups• Find a quiet room• Get the Free Audacity
program from Source Forge to edit your audio
• Speak confidently• Smile, then record
Step 2: Video Storyboard
Video:
• Create a storyboard• Plan out dialog and
actions• Create the exact
narration• Be enthusiastic• Be helpful
Step 3: Organize!
Make sure you have system of organization for the media content you are creating.
Name files appropriately for example: Podcast_1_An_Intro_to_My Widget
Remember that when you put a player on your page, you’ll want to play the latest content and archive earlier content with hyperlinks so people can listen to or watch earlier “shows”.
Incorporate feedback on these pages so potential customers have a place to ask questions or post comments.
Step 4: Upload to where?
Lots of options: Create an RSS feed Upload to web providers Upload free to Google video, Yahoo video or Yahoo podcasts or
others (and then embed the tags into your own website). Upload to iTunes – over 40 million strong!
O V E R A N D O V E R A N D O V E R A N D O V E R A G A I N !
Step 5: Lather. Rinse. Repeat.
Tips to Great Shows…
Make the content useful. Give viewers something to come back for: VALUE is
imperative for repeat visitors Use humor effectively (don’t be crass!) Be HONEST! Use the “this is teaching” concept because it’s true! Be prepared. Practice. Practice. Practice! Be passionate about your widget!
General Resources
Attend the Podcasting and Portable Media Conference Technologies to learn about: RSS, podcasting, video casting, blogging for business
Read: Hands on Guide to Video
Blogging and Podcasting Podcasting Hacks
Try: Easywebvideo.com Odeostudio.com for
podcasts
Thank You.
Nan ShastryEMAIL:
WEBSITE:www.s2agency.com