5 Secrets to Success Through Social Media
Transcript of 5 Secrets to Success Through Social Media
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Katie ScheplerManager of Digital Communications
5 Secrets to Success �Through Social Media
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Become our Bestie
5LINX.com/Social
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“LIKE” Your Own PostsSECRET #1:
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Did You Know
• Facebook’s “Edge Rank” system is hurting organic reach
• You only see updates from pages you interact with
• You should actually LIKE all of your own posts
• Gives friends a chance to see your post in their ticker box
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Make Your Own MemesSECRET #2:
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Why Do Memes Work?
• Easily shareable, generates engagement
• Establish yourself as a professional, trusted source
• Connect on a human level with audience
• Use quotes, phrases & tips from your own life
• Create meaningful connections that can turn into more
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CANVA.com Your New Best Friend
• Free resource developed by Guy Kawasaki
• Choose to create a FB post, Instagram Post, flyer and more
• Use one of Canva’s templates and change the text or create your own
• Download your creation as an image or PDF
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• Social Posts
• Cover Photos
• Posters
• Event Flyers
• Business Cards
• Gift Certificates
• Invitations & more!
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BRAG WITH THE MY5LINX APPSECRET #3:
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Features of the my5LINX App• Build your business from the palm of your hand
• Simplified back office reporting, commission tracking
• Track contacts & prospects, messaging center
• 5LINX Leaderboards by category and state
• It’s FREE!
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Share Your Success• You WILL be on these leaderboards during
your 5LINX career
• Take a screenshot & share it on your social channels
• Shows legitimacy, builds trust
• Keep your team motivated – tag and share when their names appear, too!
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TEXT MY5LINX to 55255
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USE THE 5LINX HASHTAGSSECRET #4:
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Why Should I Use Hashtags?• Sorts or categorizes your tweets and posts
• Join the conversation, add a hashtag on Twitter and Instagram (forget Facebook!)
• Tens of thousands every day use 5LINX hashtags
• Use our hashtags to get re-tweeted or re-posted
• Potential audience of more than 100,000!
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Our Most Popular Hashtags• #5LINX
• #5LINXBaltimore
• #5LINXregionals
• #myHi5transformation
• #Hi5Challenge
• #LiveaBetterLife
• #PlatinumLife …and more!
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A LITTLE $$ GOES A LONG WAYSECRET #5:
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Get Maximum Impact• Not all posts get delivered to all of your friends & followers
• Facebook is a business. The only way to guarantee exposure is to pay for it
• You can drive engagement up to 5x more
• Choose audience, select content, determine budget & GO!
• You can run a successful ad campaign for less than $5/day
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5LINX Example #1:• Cost = $300
• Reach = 135,701
• Video Views = 47,230
• Ad Clicks = 36,452
• Cost Per Click = $.008
YES, THAT’S 8/10 of ONE CENT
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5LINX Example #2:
• Cost = $150
• Reach = 200,066
• Video Views = 42,246
• Cost Per View = $.003
THE AD ONLY RAN FOR 24 HOURS!
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ARE YOUR POTENTIAL CUSTOMERS AND
BUSINESS PARTNERS WORTH ONE CENT?
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ARE YOUR POTENTIAL CUSTOMERS AND
BUSINESS PARTNERS WORTH ONE CENT?
ABSOLUTELY!
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“THE GOAL IS NOT TO BE GOOD AT SOCIAL MEDIA. �THE GOAL IS TO BE GOOD AT BUSINESS BECAUSE OF
SOCIAL MEDIA.”-Jay Baer