5 Reasons Why Patients Are Leaving Your Site
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5 Reasons Why Patients Are Leaving Your Site
description
Learn why patients are leaving your site and what you can do about it.
Transcript of 5 Reasons Why Patients Are Leaving Your Site
5 Reasons Why Patients Are Leaving Your Site
JOHN MCPARTLANAccount Development Consultant
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In today’s webinar, we will cover the top 5 things missing from your website:
Clear calls to action and forms
Professional HD video
Patient video testimonials
Social media links and regular social posts
Custom content and optimized web pages
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Putting in the effort to drive local traffic to your website is useless if you don’t engage visitors once they get to your website. Great custom content, Strong CTAs, social media links, video, and video testimonials engage visitors and build up trust.
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Engagement
Engage Visitors
? Did you know?
• 93% of online experiences begin with a search engine.
• 80% of website visitors will read a page headline, but only 20% will read the content in the body
• Companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads.
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434% MoreBlogging
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? Did you know?
• Over 100 million Americans watch online video each day. That’s an increase of 43% since 2010.
• The average user’s visit to a text and image-based website lasts only 43 seconds; for a website with video, the average visit lasts 5 minutes and 50 seconds
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100million
? Did you know?
• Having a video on the landing page of your website makes it 53% more likely to show up on the first page of a Google search
• Two-thirds of the world’s mobile data traffic will be video by 2016.
1. Calls to Action
Calls to Action
Users want you to tell them what to do.
Be clear. Be specific. Repeat your request. Give them the info they need (phone or email)
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Calls to Action
2. Professional Video
Professional Video
Customers that watch videos of products or services are 85% more likely to make a purchase
Professional Video
Video builds trust and familiarity. Increases chances user will convert. Video is also the most engaging medium (views, likes, shares, comments).
3. Video Testimonials
Video Testimonials
Video testimonials are gold and can be shot in your own office with your iPhone or Android phone.
Ask a client or patient to tell their success story. Video testimonials increase the level of trust as viewers can easily gauge the credibility of the patient or client.
4. Social Media
Social Media
Add social media links to your website.
Social Media
Post Regularly: Connect with patients by posting interesting articles, funny cartoons, quotes and cool facts.
Content should be fun with only minor educational aspects. (don’t just talk about specials or services).
5. Custom Content and Optimized Web Pages
Customized Content
How to customize content:
• Upload a bio
• Write blogs
• Explain your services
• Add staff profiles, etc.
Optimize Pages
Select 5-10 keywords that accurately represent your business. Be sure that one of them is the city or town your business is located in. Make sure pages have text, image, and headings.
Add to metadata and sprinkle throughout the content.
Keyword Examples:
Cosmetic Dentist Spokane
Pain Management Portland
Optometrist in San Jose
Dog Grooming Jacksonville
Massage Therapy Lexington
Live Optimization
If you’d like a free, one-on-one website or video consultation, give us a call at 1-800-IMATRIX
