5 REASONS TO TAKE A FRESH LOOK AT STEEL FOR PACKAGING

Dr Ulrich Roeske, APEAL President

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Take a Fresh Look

The sustainable packaging solution

1. Steel inspires brands

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Steel, a powerful brand ambassador

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• Steel packaging gives confidence to brands – High quality

– Innovation

– Differentiation

• Conveys image of resource conservation and sustainability

• Inspires consumer value and loyalty

Adding value

ca. 0,50 EUR ca. 2,50 EUR

ca. 1,20 EUR ca. 0,90 EUR

Comparison Lindt pralines tin can packaging vs cartonage packaging

(identical content).

Pictures/Source:ThyssenKrupp

Rasselstein

Brands supported by steel packaging

6 Images: Campbelll’s,soup company, Illy, Virojanglor, Fortnum & Mason, The Canmaker, Heinz, Reckitt Benckiser, Johnson & Johnson

2. Steel is trusted

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Trusted efficiency

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• Steel for packaging delivers trust and consumer confidence

• Its preservation and protection qualities are hard to rival

100% barrier

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• 100% protection against light, oxygen and humidity

• Tamper-proof, tamper-evident

• Longest shelf life

• Safe solution for volatile and inflammable products

Lasting durability

Mechanical strength that is second to none

– Impact resistant

– Puncture resistant

– Virtually unbreakable

– Excellent stackability

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Image: Sarten

3. Steel is sustainable

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Steel is a permanent material

Steel recycles forever, with no loss of inherent properties

Closed material loop

Sharing a vision for a resource efficient future

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Steel is reducing carbon footprint

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• Life cycle approach

• New LCA dataset for tinplate steel 2008/09 – 2012/13

-4% global warming potential

-1% primary energy demand

Continuous improvement in production

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Source: worldsteel

Last 50 years 60% less energy per tonne of crude steel produced

Indexed global energy consumption per tonne of crude steel

4. Steel is recycled

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The recycling champion

74% of steel packaging was recycled in Europe in 2012

= 2.6 million tonnes of steel

Steel is most recycled packaging material in Europe

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Aiming higher

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93% 93% 91% 84% 84%

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10%

20%

30%

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50%

60%

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90%

100%

Belgium Germany Netherlands Spain Hungary

TOP 5 Recyclers of steel packaging in 2012

Top 5 EU steel recyclers average 90%

Source: APEAL

A shared industry objective since 2011

Highly efficient recycling process & infrastructure

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• Scrap is needed to produce steel

– Integral part of manufacturing process

• Magnetic extraction from any waste stream

• No need for specific recycling structure

• All steel plants are recycling plants

• Beneficial to local economies

Image: Eurofer

5. Steel supports a circular economy

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Europe’s future is the circular economy

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Steel packaging plays an integral part

– Materials savings • Each item of recycled steel

packaging saves over twice its weight in raw materials

– Energy savings • Using recycled steel saves 70%

energy

– Emissions savings • Each item of recycled steel

packaging saves over one and a half times its weight in CO2

Source: worldsteel

Steel, a closed material loop

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• Inspiring • Trusted • Sustainable • Recycled • Supporting a circular economy

Take a Fresh Look at Steel for Packaging

The sustainable packaging solution

About APEAL

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– APEAL represents 95% of Steel for Packaging production in Europe

– APEAL is the reference for Steel for Packaging in Europe

Our partners

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Steel industry

Metal

Packaging

Steel

for Packaging

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Thank you

For more about steel

www.apeal.org

www.steelforpackaging.org

APEAL_EU