5 Psychological Triggers That Drive Consumer Behavior | Viral Marketing
-
Upload
sourabh-kumar-pandey -
Category
Education
-
view
65 -
download
0
Transcript of 5 Psychological Triggers That Drive Consumer Behavior | Viral Marketing
5 Psychological TriggersThat Drive Consumer Behavior
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
It’s not secret that using the principles of psychologyIn sales give effective results in business
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
Psychological Triggers to use in sales
• Scarcity • Curiosity• Anticipation• Social Proof• Reciprocity
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
Scarcity
Scarcity principle can help you target people who are on the fence about buying your product or service
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
Scarcity
Ways to incorporate scarcity principle into Marketing:
• Sales deadlines• Out of stock announcements• Limites time only products
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
Curiosity
People are naturally curious.If they come across content or marketing material about which they don’t know, they are forced to click on it.
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
Anticipation
• Create the buzz before launching a product
• Get people talking on social media
• By the time product launch, people will be more than excited to buy
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
Social Proof
With brands marketing their products, it’s a bit different. People know you’re out to sell them something, and will take whatever you say with a grain of salt.
Recommendations from friends, family, and even celebrities are what we call “social Proof”
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
Social Proof Ways to use social proof principle for Marketing:• User reviews• Celebrity endoresements (preferably unpaid)• Best selling product categories• Soaial signals( e.g,”Your friends also like this page”)• number of customers served
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
Reciprocity
The principle of reciprocity is based on the idea that if someone gives you something, you’ll feel compelled to give something in return
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
Reciprocity
Ways to use reciprocity principle in marketing:
• Create carrot content• Give away free stuff
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
THANK YOU!!!
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s