5 Promotional Product Questions
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Transcript of 5 Promotional Product Questions
The The PowerPower of Promotional of Promotional ProductsProducts
orGail Ulate’s
Five QuestionsAbout Why Promotional Products
are Useful in any Economy!
Question 1
“Why should I put my logo on a pen or keychain? Nobody remembers the name of the company that advertises on
those tchotchkes.”
Answer 1—Customers remember the Brands on the items they’ve received
Question 2
“I doubt if giving someone a promotional item is really going to make them more likely to do business with
me.”
Answer 2—Nearly 25% of customers are MORE LIKELY to do business with the advertiser on
the items they receive
Question 3
“Unless a promotional product is super high-end,
which I can’t afford, or really attractive, nobody’s going to want to keep it.”
Answer 3—Customers keep items that are USEFUL
Question 4
“I need an advertising medium that will be in front of my end users every day; that’s why I
advertise in my local newspaper. Your products
won’t do that for me.”
Answer 4 (part one)—Many Advertising Specialties are used
EVERY DAY
Answer 4 (part two)—Promotional Products deliver significant numbers of
impressions
Question 5
“Money is tight right now. I’d love to buy something from you, but I just can’t
afford promotional products.”
Answer 5 (part one)—The Cost-Per-Impression (CPI) of Promotional Products is a Fraction of a
Cent
Answer 5 (part two)— Advertising Specialties Deliver a Better CPI Than virtually Any Other
media
RECAP
• 84% of end-users can name the advertisers on the items they receive
• 62% have done business with the advertiser AFTER receiving the item
• End-users keep products for 7 months• The average CPI of a promotional product is
only $0.004• The CPI for advertising specialties beats all
forms of media (except billboards)