POP UPSHOP5

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What is collaberation? What is an collaberative deisgn used for? This book explores my ideas, thouhgts and opinion on collaberative design. This project involoves a collaberation between two BA Courses at the Arts University Bournemouth.

Visual Communication and Graphic Design join together to brand and create a pop up shop. Here you can see my designs, drawings and digital skills in producing graphics for the shop.

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THE BRIEFI was reading the brief and it was clear what I was being instructed to do. I was being asked to use typographic and graphic elemetns of the theme ‘Upside Down’ and produce an item using this theme.

As this project was a live brief for a shop on Poole Highstreet, the timings for it had to be on time and in accoradance with the lead team. The shop would involve everyone on the course creating designs for promotional, advertising or item graphics. The project would be a collaberation between Graphic Design and Visual Communication. It is a stepping stone for further possible collaberation among two courses.

Right Image 1 - A inside shot of the Playtype

Foundry and Concept Store by e-Types.

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DESIGNAs I wanted to create a poster and take a typographic approach to it. I needed to research into an area of typographic design and the use of typography in poster design.

The area I chose to research into was Swiss Design, a period of design that is known for using block colours, bold typography and clean simplistic design. All traits that I feel can be seen in my design style and my application of visual systems to contexts.

Famous Swiss Designers such as Josef Muller Brockmann were inspirational and big designers in the Swiss Design Movement. They helped develope the style and create the underlying visual

Below Image 2 - A poster in the Swiss Design Style

using bold typogrphy and solid colours.

Right Image 3 - A poster in the Swiss Design Style

using bold typogrphy and solid colours.

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asthetics that are known to be found across all Swiss Design. These posters are clear examples of the Swiss Design Visual System applied to differnet contexts. It shows the minamilistic, clean and modern aproach that I feels should be taken to design. The clean approach I believe tells the reader more than adding lots of visual athestics.

These posters take a typographic approach to design. I feel they reveal more infromation to the reader, than one that uses illustration to try and reveal to the reader what the poster is talking about. The selection of posters shown are all inspirational to my design style.

Below Image 4 - A modern approach to

the Swiss Design style, advertising an exhibition

in Amsterdam.Right Image 5 - This is a poster designed by

Josef Muller Brochmann, implementing the Swiss Design Visual System.

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The sheet of paper shows the design that I have undertaken and will go on to digitalise. The design shows the inspiration that I have taken from Swiss Design. The large typeface is the bold weight of Helvetica, while the colour pallet I have used is solid colours. It is a simplistic approach to poster design. It uses similar grids to that found in Swiss Design while it also takes a minimalistic input on visual systems, which is similar to mine.

Below Image 6 - A illustrative drawing of the

poster designs that I could create for the pop up

shop poster.

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DIGITALISATIONAfter drawing up the designs for the poster that I want to create the next step was to digitalise it. In my design the approach was typographic and flat colours so the program that bes suited this design style was Adobe InDesign.

The first step was to enter the type I needed onto the page and then using tools edit the size, line height, font and colour. After doing this I placed the text into the grid I had created, this meant that all the type used on the poster would line up with atleast two points.

Secondly I went to start placeing the text into the positions I wanted. This involoved roatating text and making sure in sections I had the same amount of lines so that it balanced out. What followed was using boxes to create areas of

Below Image 7 - This screenshot shows the

location of th epop up shop being typed in.

Top Right image 8 - Here you can see the rulers

and grid formation used to line up the text on the

display book.Bottom Right Image 9

- Here you can see the editing of the large type.

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colour so that text overlaid on top of it is not lost into the background. The colour pallete that I used while digitalising my designs was whtie and black, a minimilistic but effective colour selection.

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FINAL PIECEHere you can see the final piece that I produced as a product to go inside the AUB Pop Up Shop in Poole.

Unfortunatly I did not complete the piece in time to go in the shop when it was open. This meant it was not there to be sold to visitors. However the item is complete and digitalised.

The final piece produced is a poster and it takes inspiration from Josef Muller Brockmann This is shown in the initial design and it is clear that I have taken the inspiration for it from Swiss Typographic Design. Due to the minimilistic visual system applied to it and the bold sans serif typeface that has been used in the design.

Right Image 10 - This is the final poster that I

produced to advertise the pop up shop in Poole.

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EVALUATIONThis is the section on where you can read how I felt I did through out this project. You will be able to see where I felt my strengths lied and where I think I need to improve.

With this I project I feel I put minimal effort into the work that I produced, this was because I felt that I was undertaking a brief that I felt was not beneficial to my studies or my idea of what I would like to do with my future. When doing research for the project I took more time into this area of the project because where I was researching into was more interesting that the brief itself. While researching into Swiss Design I felt it was a time period of design that I would of flourished in because my design style is similar to that of famous designers from the time. I liked the clean, minimalistic and modern approach taken by designers from the time while setting up work.

On the next few pages you find my personal

evaluation and how I feel i did on the breif along

with my refernecing .

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I felt that with my research done I could have pushed my design process and experimentation to a new level, however as it was not a brief that I was interested in and one that I felt was a waste of time I put as little effort into the work as possible. In the design stage of the project I only did a few designs as I felt this satisfied the brief. Where I feel I could of improved with this brief was to put more effort in, however I feel the brief could of improved in a lot of places to. This is because I feel the brief was one that had no pull factor and was not interesting enough to draw students in to work on it, while I also feel that the brief was put into the unit of work to fill up time.

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REFERENCINGBooks- Muller, L. (2007). Josef Muller Brockmann. 4th Edition. Italy, Lars Muller Publishers

Images - Image 1 - Apartment Diet. Playtime Foundry and Concept Store. (2014). [online image]. Available from: http://apartmentdiet.com/wp-content/uploads/2013/10/playtype-store-1.jpg [Accessed on 15th January 2015] - Image 2 - Josef Muller Brockmann. Zurich Tonhalle. (1959). [online image]. Available from: http://media.mediatemple.netdna-cdn.com/wp-content/uploads/images/swiss-graphic-design/poster3.jpg [Accessed on 17th January 2015] - Image 3 - Opernhaus Zurich. eröffnung der spielzeit. (1968). [online image]. Available from: http://printingcode.runemadsen.com/assets/grid/swiss_small-bd16848c2c65b883701834edba0bd95d.jpg [Accessed on 17th January 2015] - Image 4 - N/A. A Look At Modern Swiss Design. (2008). [online image]. Available from: http://designspiration.net/image/842226898/ [Accessed on 17th January 2015] - Image 5 - Josef Muller Brockmann. Zurich Tonhalle. (1955). [online image]. Available from: http://2.bp.blogspot.com/-jAy8YapDO1k/Tg5pcpsXXYI/AAAAAAAACIU/uMPVYaKjBTA/s1600/Josef-M%25C3%25BCller-Brockmann-poster4.jpg.gif [Accessed on 17th January 2015]

Websites - Design Is History (n.d.). Josef Muller Brockmann. [online] Available from: http://www.designishistory.com/1940/joseph-mueller-brockmann/ [Accessed 16th January 2015] - Design Is History (n.d.). SWISS DESIGN. [online] Available from: http://www.designishistory.com/home/swiss/ [Accessed 16th January 2015] - Filter Fine (n.d.). Josef Muller Brockmann. [online] Available from: http://www.filterfine.com/resources/jmb/bio.htm [Accessed 16th January 2015] - Swissted (n.d.). Band Posters. [online] Available from: http://www.swissted.com [Accessed 17th January 2015]

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