5 PERSONALIZATIONSTATS

THAT WILL CHANGE YOUR MARKETING STRATEGY

57% of consumers are

okay with providing

personal information on

a website as long as it's

for their benefit & being

used in responsible ways.

T A K E AW A Y :Don't be afraid to ask for moreinformation to deliver the seamless,personal experience your customerscrave.

-Janrain & Harris Interactive

Personalized emails improve click-

through rates by an average of

14% & conversion rates by 10%

A B E R D E E N

T A K E AW A Y :Batch-&-Blast email days are over; standout in crowded inboxes by offeringpersonalized content and productrecommendations.

Businesses currently

personalizing web experiences

are seeing an increase in sales of

19% on average - Econsultancy

E C O N S U L T A N C Y

Personalization is a reality today, not adream for tomorrow.It's crucial to keeping up with yourcompetitors as buyers demand a morepersonal experience.

T A K E AW A Y :

Nearly 3/4 of online

consumers get frustrated

with websites when

content (e.g. offers, ads,

promotions) appears that

has nothing to do with

their interests.

Make sure that everything, from youronsite search to your ads to your emails toyour website content, is as targeted aspossible.

-Janrain & Harris Interactive

T A K E AW A Y :

66% of marketers reported thatenhanced targeting & personalization

were top benefits of marketingautomation

-State of Marketing Automation 2014

T A K E AW A Y :The more you know, the more youshould be able to personalize theexperience to drive higherengagement, conversion andlifetime value.