5 New Tricks for Social Media

5 New Tricks for Social Media

• The Google Gods – Dene• Claim Yourself - Dene• Have Your Own Website - Judi • Get Your Social Groove On / Driving

Users To Your Website - Judi• Spreading Good Karma / Link Love - Judi

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The Google Gods

Self or Ego Surfing

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The Google Gods

• Anyone can say anything online• Find your skeletons

– If it’s inaccurate or slanderous, contact the site to remove it

– If it’s a matter of public record, do damage control• Address it• Fight the bad with the good

• What if you find nothing or social only ?• Online presence needs to reflect your Professional

Identify / Brand

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Stake Your Claim on the Internets

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Claim Yourself – Vanity URLs

• Linked in - http://www.linkedin.com/in/deneshepherd

instead of http://www.linkedin.com/pub/n/nnn/nnn

• Twitter - http://twitter.com/deneshepherd

instead of http://twitter.com/crowndiva

• Facebook - http:// facebook.com/dene.shepherd

instead of http://facebook.com/profile.php?id=123456789

• Flickr - http://www.flickr.com/photos/deneshepherd

instead of http://www.flickr.com/photos/30987315@N05/299774119/

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Claim Your Site• Google Tools -

– Add URL - http://www.google.com/addurl/– Webmaster tools - submit site map / view search -

https://www.google.com/webmasters– Analytics – see visitors on map, etc.. -

http://www.google.com/analytics/– Alerts – lets you know what people are writing about you -

http://www.google.com/alerts – Business Center – google search displays map -

http://www.google.com/local/add/ – Google Profile – onsite hub – lets you connect all of your sites -

http://www.google.com/profiles/ • Yahoo - site submit - http://search.yahoo.com/info/submit.html • DMOZ – Open Directory Project - http://www.dmoz.org/ • Technorati – http://technorati.com/ - Technorati’s tagging mechanism is

SEO friendly – but you gotta claim your site & feed it 7www.newtricks.me

Claim Yourself - Google Profile• ‘Social Hub’ - displays your name and links to all your

sites• If you have an account with Google, including Gmail, you

already have a profile. Type in ‘me’ • Google profile – http://www.google.com/profiles/ • Enable profile to be searchable• Displays profile badge at the bottom of the first page of

your search results• Allows people to send you a message without displaying

your email address

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Get Yourself a Blog/Website

• Do you have a product to sell or a service to offer?

• Do you want to start your own business?

• Are you looking for a job? You need a website!

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Get Yourself a Blog/Website • Even Dogs have blogs, so why not you?

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Get Yourself a Blog/Website

You don’t have to resort to an Ill fitting T-Shirt to post your resume. Get a blog!

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Get Yourself a Blog/Website

Blogs can show a prospective employer what you cando. So much more than just a resume can.

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Get Yourself a Blog/Website

State of the ArtNo-Static WebsiteYes- Blog Site

Blog sites– Built on SQL database– Can grow with you– Web 2.0 conversations– Keeps readers coming back

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Get Yourself a Blog/Website Integrated Blog-Content Management SiteSite may have a static front page just like traditional website!

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Get Yourself a Blog/Website Integrated Blog-Content Management SiteOr it may have a Blog Style Front Page or a combination.

For examples see: www.newtricks.me www.wordpress.org/showcase

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Getting Your Social Groove On

1. Publish2. Contribute3. Promote4. Comment5. Network

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Getting Your Social Groove On

Publish

Worthy Content Post regularly Don’t give up

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Getting Your Social Groove On

Publish Worthy Content Tell Your story – everyone has one, but…

..

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Getting Your Social Groove On

Publish Worthy Content

but….. Not just

ME,ME,ME!

Instead become a thought Leader in your industry.

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Getting Your Social Groove On

Publish Worthy Content

Develop a good reputation for providing goodcontent.

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Getting Your Social Groove On

Contribute: Articles to other bloggers

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Getting Your Social Groove OnContribute: Give awaytips, and how to’s. Most people want to practice the things They’re already good at, and avoid the things they suck at. They stay average or intermediate amateurs forever.

“It’s never too late”

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Getting Your Social Groove On Promote:

Promo Objective: lots of eyeballsa) Share thisb) Tweet Deckc) Facebook etc.d) e-mail signaturee) key words & tags on all posts and images

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Getting Your Social Groove On Comment: Read and follow other blogs.

Be an active participant and leave relevant comments.

Reciprocity starts with a little give.

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Getting Your Social Groove On

Network: Collaborate on-line and off.

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Getting Your Social Groove On

Network: Build and Cement Real Relationships

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Link Hungry Hussies

Seek Quality Back-Links• Help Search engines find

Your site.• Help them to Index site• Contribute to Google

Ranking of importance.

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Link Hungry Hussies: Part 1• Make ‘em mad• Make ‘em Laugh• Write Great Content• Nothin’ better than a list• Except a List of Lists• Debunk a Myth• Write @ Other’s Blogs• Remind Readers to Link

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Link Hungry Hussies Part 2• Post on Forums• Comment on posts• Don’t Spam• When commenting use

post url not only home• Submit to directories• Build a Squidoo Page• Twitter Follow Fridays• Tweet this, after posts

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Link Hungry Hussies Part 3• Belong to Real Groups• Trackbacks and Pingback• E-mail signatures• Don’t spam• Become a Sponsor• Hold a Contest• Giveaways

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