5 Must Haves for Developing Corporate Social Media Strategy
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Transcript of 5 Must Haves for Developing Corporate Social Media Strategy
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5 Must Haves for Developing Corporate Social Strategy
Bob Hazlett
OneHalfAmazing.comSaturday, March 7, 2009
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Let’s C(h)at
About me / Answering tough questions
5 must have strategies / Hug it outSaturday, March 7, 2009
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Before strategy, answer some questions
Saturday, March 7, 2009
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Know thy audience
Saturday, March 7, 2009
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What’s your
story?
Saturday, March 7, 2009
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Prepare for negativity
Saturday, March 7, 2009
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Measure Success
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Whose job is it?
Saturday, March 7, 2009
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Strategy ¬ Tactics
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Saturday, March 7, 2009
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1
Must know where you’re going
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2
Must engage in conversation
Saturday, March 7, 2009
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3
Must monitor your brand
Saturday, March 7, 2009
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4Must filter the
noise
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5
Must optimize offline and online
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Wow, that was a lot!
Saturday, March 7, 2009
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• Hard Questions
• Map
• Engage
• Monitor
• Filter
• Optimize
Cheat Sheet
Saturday, March 7, 2009
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Let’s Chat
Do you currently have a social strategy?
What speed bumps are/got in your way?
What did you learn?
How are you moving (planning) forward?
Saturday, March 7, 2009