5 Most Common Content

Marketing Mistakes

Ryan J. Rutledge

Rutledge Branding Initiative Writer

Dreamer

Content Marketing Specialist

Craft Beer Lover

rrryanrutledge@gmail.com

@ryanjrutledge

But First...

What is content

marketing?

Basically...

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

-Content Marketing Institute

Now, let’s get down to business.

Mistake 5: Failure to Establish Target

Audience

While “Knowing Your Customer” is part of every

marketing campaign, social

media requires you to take it one

step further.

You’ve got to expand your marketing persona to include social media platforms your customers would use.

How do they use social media when they’re shopping? Is it just for input or is it broader in terms of influence and additional information?

Mistake 4: Failure to Listen

Understanding the customer's

emotional status and how you

can provide a good service that

creates an emotional connection is

critical.

Different cultures have different mindsets.

Plan accordingly,

and just listen.

Mistake 3: Failure to Leverage Content You must use every piece of

content in multiple ways to get

the highest return on investment

from each piece of content.

It’s Like The

Mistake 2: Failure to keep with it

It takes time to build a real

relationship with your audience

and develop a loyal following.

Some companies start

a blog, newsletter or

other tactic and expect

to see immediate

results...

But it’s usually like this.

Mistake 1: Failure to Measure Results

You must establish metrics that

are associated with your business

objectives.

Capitalize!

Ryan J. Rutledge

Rutledge Branding Initiative Questions?

Comments?

Email or Connect!

rrryanrutledge@gmail.com

@ryanjrutledge