5 Marketing Agency Trends for 2015
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Transcript of 5 Marketing Agency Trends for 2015
Are You Ready for Change?
The role Marketing Agencies play for their clients and brands is changing, and will continue to evolve in the coming year.
1. Marketing Agencies drive marketing innovation.
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No More “Launch and Leave”
Agencies now build fewer static campaign-oriented sites and focus more on platforms, communities and services.
Transitioning from Campaigns to Platforms
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1.
Changing Client ExpectationsCustomers expect Results, not Just Deliverables.
Industry is shifting to measuring marketing agencies on their qualitative performance. That is, their ability to measure and report on every marketing dollar spent.
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2.
Marketing Attribution MaturesMeasuring what strategy resulted in the sale
Organizations recognize the importance of marketing attribution, but not everyone agrees on what metric to use.
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3.
Required Team Member4.Marketing Technologist as a Competitive Advantage
A Marketing Technologist is a hybrid of someone who understands your product, your customer and is a tech-savvy marketer. Get one.
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4.
Marketing Technology ChallengesLeverage the Right Tools and Cloud Solutions
The marketing technology industry continues to evolve and no one standard has been chosen. Integrated marketing platforms are an emerging trend.
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5.
Are you prepared for change in 2015?
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The role marketing agencies play for their clients and brands is evolving, and it will continue to shift in the coming year. Are you prepared for change? Download the new eBook “5 Marketing Agency Trends for 2015” and compare your plan against what the competition is doing.
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© 2014 JumpDEMAND Inc. All rights reserved.
The contents of this document are the property of JumpDEMAND Inc. No part of it may be reproduced or transmitted in any form or by any means, except as permitted by written license agreement with JumpDEMAND Inc.
JumpDEMAND Inc. has made every reasonable attempt to ensure the completeness and accuracy of this document, however, the information contained in this document is subject to change without notice, and does not represent a commitment on the part of JumpDEMAND Inc.
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