Marketability

Wednesday,May18,2016XOHW16MEETING,NECSTLab

BEyeprojectpresentation

Marco Bacis Lara Cavinato Irene Fidone

- marco.bacis@mail.polimi.it- lara.cavinato@mail.polimi.it- irene.fidone@mail.polimi.it

Outline

Marketoverview

• Context• Solution

Benefitsofprevention

• Impactofcosts• Diagnosis speed up• Usability

Potentialcostumers

• Public• Private

MarketAnalysis

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Outline

Marketoverview

• Context• Solution

Benefitsofprevention

• Imapct ofcosts• Diagnosis speed up• Usability

Potentialcostumers

• Public• Private

MarketAnalysis

3

Marketoverview

➢ 0,22%ofthepopulation isblind

➢ 14%isduetodiabeticretinopathy

Blindnessdata[1]

❖ Diabeticpeoplecontractthediabeticretinopathy - 100%seriouscase/60%mildcase

❖ Percentagesrelatedtoage:

❖ After15yearsofdiseasepatientsget(almost)blind

Diabetesdata[2]

➢ Under50→12%➢ 50-59aged→19%➢ Over60→24%

[1]http://www.salute.gov.it/portale/temi/p2_6.jsp?id=2389&area=prevenzioneIpovisione&menu=prevenzione [2]http://www.iapb.it/news2.php?id=1386

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Marketoverview

➢ Mildcases:drugs

➢ Seriuscases:laserphotocoagulation

➢ Veryseriuscases:intravitrealinjections

Medicaltreatments

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Solution

➢ Studieshaveshownhowimportant testsareindiseaseprevention

➢ 50%ofcasesofblindnesscanbeavoidedbypreventing

Ithasbeenestimatedthatsystematicscreeningfordiabeticretinopathycouldpreventaround260newcasesofblindnesseachyearamongpeopleagedunder70inEnglandandWales[4].

➢ Savingtime&&money

Screeningdata[3]

[3] Effectiveness of screening and monitoring tests for diabetic retinopathy ± a systematic review A. Hutchinson*, A. McIntosh*, J. Peters*, C. O'Keeffe*, K. Khunti2, R. Baker2 and A. Booth3 ,200.[4] Complications of diabetes: screening for retinopathy and management of foot ulcers A.Melville, R.Richardson, A.McIntosh, C.O’KeeVe, J.Mason, J. Peters, A.Hutchinson

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Currentscreeningtests

Testareperformendonlyinhospitalsandbyqualifiedstaff

Nowadays...

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CurrentscreeningtestsNowadays...

Itisrequired:● Longtime:waitinglistandpossiblySWelaboration● Highcost:specificequipmentandhighly qualified staff

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...Ouridea

FPGAprocessor Tablet Camera

● Automateddiagnosis

● Portable

● Possible realtimediagnosis

Proposeddevice

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POSITIONING:

speedupprocessesautomateddiagnosis

PROMISE:

Efficacyandspeedthanttraditional

methods

PRODUCT:

asupport forabetterdiagnosisandtolowercosts

PERSONALITY:

replaceobsoletemethodsandreachmorepeopleas

possible

PERSONALITY:

replaceobsoletemethodsandreachmorepeopleas

possible

Brandpositioning

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Outline

Marketoverview

• Context• Solution

Benefitsofprevention

• Impactofcosts• Diagnosis speed up• Usability

Potentialcostumers

• Public• Private

MarketAnalysis

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576.576.000€ / year for absolute blindness pensionsof public spending

Impact of costsBenefitsofprevention

184.800 blind people due to diabetic retinopathy in Italy

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Easy to use.High qualified staff it isnot necessary for first diagnosis

Portable

http://www.thinkstockphotos.it/image/stock-illustration-travel-bags/497446306

BenefitsofpreventionUsability

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Possibility of shorten waiting lists

Try to reach more people as possible

BenefitsofpreventionDiagnosis Speed up

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Outline

Marketoverview

• Context• Solution

Benefitsofprevention

• Imapct ofcosts• Diagnosis speed up• Usability

Potentialcostumers

• Public• Private

MarketAnalysis

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Public: Private:

Medical Offices Laboratories of analysis

Pharmacies

Potentialcustomers

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marco.bacis@mail.polimi.it

lara.cavinato@mail.polimi.it

irene.fidone@mail.polimi.it

Emails

Facebook https://www.facebook.com/beye.project/

Twitter https://twitter.com/BEye_NECSTLab

Politecnico di Milano, NECST lab for Xilinx Open Hardware Contest 2016 #XOHW16

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