5 Overlooked Keys to Unlocking EngagementDon’t Think Like a Marketer. Think Like {This Person}..…to be revealed at Chicago AMA’s Marketing Slam 2016 (but only if you vote for this presentation!)

CAMA Marketing Slam Proposal – Lindsey Dunn, Director, Content Marketing, American Hospital Association

Don’t just put yourself in the shoes of your target.

To produce more engaging content, you must put yourself in the shoes of… {here’s a reference to our mystery person again}

5 Tricks {Our Mystery Person} Uses Daily

(that can unlock engagement for your brand)

1. The #1 place to look on a website for your best content marketing ideas

?

2. The 1 easy incentive that will ensure more engaging and high-performing content

3. 3 nifty content tricks to attract clicks and comments

4. The major annual project you should stop doing.

(Our {mystery person} would never do this.)

5. The no. 1 mistake about marketing automation to enable engagement.

Thank you for your consideration at Chicago AMA’s Marketing Slam 2016Lindsey Dunn

ldunn@aha.org