5 Key Digital Trends You Can't Miss - 2014

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5 Key Digital Trends YOU CAN’T MISS Andiara Petterle 2015

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Presented at Omnicom Emerge - The Dynamic Ecosystem

Transcript of 5 Key Digital Trends You Can't Miss - 2014

Page 1: 5 Key Digital Trends You Can't Miss - 2014

5 Key Digital Trends

YOU CAN’T MISSAndiara Petterle

2015

Page 2: 5 Key Digital Trends You Can't Miss - 2014

1Video @ Mobile

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Mobile + Video + Digital Original Content =

Powerful reach & massive engagement

Consumers Love Video

Consumers Are Mobile > 40% of online videos are watched

on mobile

Not any content:

they want cool & original

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2Internet Trifecta

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Trifecta =

In horse racing, Trifecta is a bet in which the bettor must predict which horses will finish first, second, and

third in exact order.

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Content Provided by

Consumers & Pros

Community Context &

Connectivity Created by & for users

Commerce Products tagged &

ingested for Seamless purchase

Embrace the Internet Trifecta =

Critical Mass of Content + Community + Commerce

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Brands need to act like publishers

The optimal internet experience complements great content with a meaningful community and a frictionless buying process.

Bring back that sense of community. It's not just about customers helping other customers; it is also about companies engaging customers through useful content. That’s why community is at the heart of this trifecta: it allows companies to tune in to what customers want both in terms of content and commerce.

Embrace the Internet Trifecta =

Critical Mass of Content + Community + Commerce

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3Programmatic

All Around

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NOW

Programmatic All Around =

From Digital to TV

More than 50% of marketers indicated they had a less than a full understanding of the topic—and a further 12% didn’t even know about programmatic at all, according to the March 2014

survey.

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Programmatic All Around =

From Digital to TV

Programmatic buying will account for 20% of US TV advertising dollars by 2018, according to DMS.

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4Big & Private Data

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Big & Private Data =

The Rise of Private DMPs for Brands (Data Management Platform)

Of all the IDC data collected on the “digital universe”, only 7% is

tagged and 1% of it is analysed

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Ad agencies may have a crucial strategic role

CRM

Rules

ERP Call Center

WebSite

Facebook

Twitter

Data providers

Display Media

Links

News Letter

Big & Private Data =

The Rise of Private DMPs for Brands (Data Management Platform)

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5Social

but not that much

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The New Social Life =

Messaging application rules

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The New Social Life =

Messaging application rules

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Original video content on web + mobile is a killer combination for brand engagement

Recap

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Content => Community => Commerce = path for winner

There’s no way back on programmatic media. It is happening NOW

Programmatic is nothing without data. Private data for brands and agencies is the new Meca

Social is becoming less and less social. But more and influent

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Thanks! !

Andiara Petterle!CEO - Predicta

[email protected] !

Executive Director of Strategy & Portfolio [email protected]