Pet MagazinesAlexandra Kasper

Moderndog Magazine

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Audience Profile

Regular Features• Body & Soul• 10 People Foods for Dogs• Breed Profiles• Photo Contests• Behavior and Training Tips• Dog-friendly Travel Guides• New Products

Masthead• Black font• White background• Lowercase letters• “dog” in a bolder font than “modern”

Cat Fancy

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Cat Fancy Audience Profile• CIRCULATION 194,000 (subscribers, print)

• FACEBOOK FANS

550,101

• TWITTER FOLLOWERS

1,710

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Consumer National Magazine

I-5 Publishing

Cats U.S. Bi-Weekly

Regular Features• Each issue is dedicated to a certain breed• Health tips• Cat poster• Polls• Editor’s notes• Cat themed fashions• Cat picture gallery

Masthead• The color of the masthead changes depending on the color of

the cat and background• All letters are capitalized• Masthead is centered• The central image usually goes in front of the masthead• Font is Champion Gothic Featherweight

Animal Wellness

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Animal Wellness Audience Profile

Regular Features• Cat chat• Tail end• Mutts comic strip• Case Study• Beyond the label• To the rescue• Yakkity yak• Book reviews

Masthead• Changes color depending on animal on the cover• “Animal” bigger than “wellness”• Ariel font• White background behind masthead• Central image usually on top of masthead• Tag always above “wellness”