5 Hot Summer Marketing Strategies
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Transcript of 5 Hot Summer Marketing Strategies
How are you going to
attract your customers
when all that’s on their
minds is fun in the
summer sun?
Customers would rather
be outside than inside
shopping online.
According to Internet
Retailer, summertime is
likely to bring a 30% drop
in gross sales from holiday
highs.
To keep up with the fast-
paced, never-ending quest
for fun in the sun and fulfill
your desired sale’s goals,
you need to go:
Mobile
Social
Simple
Rewards
And Creative!
1. Go Mobile
Follow the mobile trend; don’t
ignore it – it’s not a fad!
Mobile is a platform to maximize
sales over the summer months
Once you have the responsive
design on your site, you can start to
create landing pages with offers
specifically for your mobile
customers
Go Mobile
Do things like:
Feature deals on your homepage
Offer coupons for signing up for a
newsletter
Offer a BOGO deal just for your
mobile customers
Make sure that whatever you do is
easy to see and use while they’re
browsing on the beach!
2. Go Social
Your customers are going to be
spending their time outside during
the summer!
No matter who busy they are,
they all still take a few minutes to
check their social profiles (and
upload a few selfies!)
Having Facebook, Instagram,
Pinterest, and Twitter accounts will
bring you “face-to-face” with your
customers
Go Social
Constant contact on social media
allows you to be where your
customers are
You have the opportunity to grab
their attention while they’re
having fun!
Use social media to promote
summer sales or to offer relevant
tips – staying connected leads to
increases in sales!
3. Go Simple
The key to any marketing plan is
to attract new customers while
maintaining a base of loyal
customers
The plan is simple and the best
way to approach and tackle it
successfully is to keep everything
simple!
Go Simple
Here are some simple things you
can do:
Know your customers & give them
what they want
Make the shopping experience
quick, easy, and secure
Be honest & upfront
Be innovative, but don’t over-
complicate things
Be consistent and reliable
4. Go Rewards
No one is going to say no to free
stuff, so use the summertime to
give your customers a reason to
shop
There are tons of businesses that
have incentives for loyal
customers, usually in the form of a
rewards card
Go Rewards
Rewards-based incentives have
the potential to increase sales
and promote repeat business
This will not only increase your
summertime sales, it will also
promote customer interaction
and encourage loyalty
5. Go Creative
Don’t just run specials on
Memorial Day, Father’s Day,
Fourth of July, and Labor Day
That’s what your competitors are
doing
Step outside the box and try
running speicals for some lesser
known and celebrated holidays
Go Creative
Fun June holidays to celebrate:
National Candy Month
National Trails Day – June 1
National Chocolate Ice Cream
Day – June 7
Flag Day – June 14
Go Creative
Funky July holidays for promos:
Hot Dog Month
Vehicle Theft Prevention Month
National Ice Cream Month
Family Reunion Month
Geek Day – July 13
Ice Cream Day – July 15
Get out of the Doghouse Day –
3rd Monday
Go Creative
Awesome August Ideas:
National Smile Month
Simplify Your Life Week – 2nd week
Watermelon Day – August 3
Happiness Happens Day – August
8
International Youth Day - August
12
With these tips, there is
nothing stopping you
from turning this summer
into your hottest one
ever. All you have to do
it go for it!