5 Habits of Successful Social Sellers
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Transcript of 5 Habits of Successful Social Sellers
5 HABITS OF SUCCESSFUL SOCIAL SELLERS
THE AVERAGE DAY OF A SALES PROFESSIONAL IS A FAR CRY
FROM WHAT IT WAS A FEW YEARS AGO
due to the
ACCELERATION
of both B2B & B2C sales exchanges on
SOCIAL MEDIA
Although it’s no easy task building &
mainting relationships on social
networks, here are a few essential things
successful social sellers build into their
weekly routines.
BUILDING & MAINTAING RELATIONSHIPS ON SOCIAL
NETWORKS
1. CONSULT THE MARKETING TEAM
COLLABORATE with
the marketing team
on CONTENT
CREATION & CURATION
to ensure the production of
CONTENT tailored to conversions
with both prospects & clients
= STRATEGIC CONTENT
2. RESEARCH CONTINUOUSLY
Social Selling is about
RESEARCHING & SHARING
Use SOCIAL NETWORKS
to stay up to date
Industry developments
Relevant topics
Competitor activity
= MEANINGFUL INSIGHTS
3. BE REACTIVE
Social sellers must be able
to REACT to every stage of
the sales funnel
Whether it’s EDUCATING &
INSPIRING new prospects with in-
depth content,
or using CASE STUDIES &
TESTIMONIALS to seal the deal.
= EFFECTIVE RELATIONSHIPS
4. COMMUNICATE ABOUT PERSONAL INTERESTS
Letting your personality come to
the fore is a way to STAND OUT
& get heard.
Profiles reflecting both
Professional expertise
Personal interests
give insight into the person behind the posts
Social media users want to CONNECT
with people to whom they can
RELATE
= MEANINGFUL CONNECTIONS
5. USING TOOLS TO EVALUATE PERFORMANCE
Tools come in handy to EVALUATE your
progression as a social seller.
For example, LINKEDIN’s SOCIAL
SELLING INDEX (SSI) which is available to
all users
The SSI charts performance in four key areas:
Establishing a professional brand
Finding the right people
Engaging with insights
Building relationships
5. USING TOOLS TO EVALUATE PERFORMANCE
QUANTIFIABLE RESULTS
Your KLOUT SCORE, a number
between 1 & 100, represents users’
social media influence.
Klout Scores determined by attributes such as
the ratio between
amount of content users share
number of reactions they generate
RECAP:5 HABITS OF SUCCESSFUL SOCIAL
SELLERS
1. CONSULT YOUR MARKETING TEAM for rich
strategic content
2. RESEARCH, RESEARCH, RESEARCH for
meaningful insights
3. BE REACTIVE to build effective relationships
4. COMMUNICATE ABOUT PERSONAL INTERESTS to
make meaningful connections
5. USE TOOLS TO EVALUATE PERFORMANCE for
quantifiable results
1 3
2 4
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EMPLOYEE ADVOCACY PLATFORMS LIKE SOCIABBLE HELP SOCIAL SELLERS IN MANY WAYS
Sociabble allows social sellers to aggregate a mixture of brand, industryand competitive intellegence content.
AGGREGATE
ORGANIZE
USER DASHBOARD
TRACK & OPTIMIZE
Content can be filtered and organized onto dynamic channels that relate to specific topics or themes.
The Sociabble platform provides an intuitive user dashboard that can be personalized.
The user dashboard allows sales professionals to optimize theirsocial selling by tracking the impact of sharing activity among end user audiences.
WANT TO KNOW MORE?Contact us
Discover how Sociabble can optimize your social selling activities