5 December 2019...Consciously creating a culture of innovation involves six steps Culture of...
Transcript of 5 December 2019...Consciously creating a culture of innovation involves six steps Culture of...
© 2019 INNOSIGHT CONSULTING, LLC AND/OR ITS AFFILIATES 0
Scott D. AnthonyInnosight
Senior Partner
Natalie PainchaudInnosight Director of
Learning
5 December 2019
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ADEPT IN AMBIGUITY EMPOWEREDCOLLABORATIVECUSTOMER OBSESSED
Act confidently despite incomplete information, expect
iteration and change, excel at
experimentation, and celebrate judicious
risk taking.
Exercise initiative, seek out and
leverage resources, and make confident
decisions.
Incorporate cross-functional expertise
resourcefully, recognizing that the
smartest person in the room is often the
room itself.
Relentlessly seek to develop ever deeper understanding of the
jobs to be done of customers,
employees, and stakeholders.
Question the status quo and consistently search for different and better ways to
do things.
CURIOUS
I N N O V A T I O N B E H A V I O R S
A culture of innovation is one in which the behaviors that
drive innovation success come naturally
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Does your
organization have a
culture of innovation?
Definitelynot
Definitelyyes
51
Probablynot
Maybe Probably yes
2 3 4
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Which change would
have the biggest
impact on your
culture of innovation?
A. More clearly defining an
innovation strategy
B. More clearly communicating our
innovation strategy
C. More time/capacity to innovate
D. Better training
E. Stronger supporting infrastructure
F. Aligning rewards and incentives
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C O M P A N Y S T R A T E G Y
Sources: Bloomberg/BCG; Google, Adobe, Bain & Company
INNOVATION 4.3%
TSR PREMIUM
AGILE 84%
PRODUCTIVITY GAIN
CREATIVITY 3.5X
MORE LIKELY TO GROW
FASTER THAN PEERS
RISK TOLERANT 19%
BOOST ABOVE REVENUE
TARGETS
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DATA DRIVEN
Data drives our decisions not HiPPOs, rank or title
STRATEGIC SCIENTISTS
We experiment rapidly, celebrate success and learn
from failure
CUSTOMER OBSESSED
We deliver to our customers’ real jobs to be
done
CURIOUS
We seek to learn, grow and
question the status quo
We work together to
deliver value quickly
AGILE
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B E A N
BEHAVIOR ENABLERS
Direct ways to encourage and
enable behavior change
ARTIFACTS
Physical or digital objects to
reinforce behavior change
NUDGES
Indirect ways to encourage
and enable behavior change
Rituals
Checklists
Coaching
Community App
Gamification
Choice architecture
Stories
Screen savers
Prizes Office design
Desktop objects
Avatars
Tokens
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Questions?
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+20%
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Connect
authentically at
a personal level
Crowdsource
for company-
wide events
Create trust
by laughing at
ourselves
Call out
& reward what
people do well
Cultivate
the
community
Your ideas:
• Art & Creativity
• Lead from every chair
• Alumni
• Business Ethics
• AI, 3D printing &
blockchain
Have an idea?
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Questions?
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Consciously creating a culture of innovation involves six steps
Culture of
Innovation
DEFINE DESIRED CULTURE
Create an evocative story and detail granular behaviors that
define the tomorrow culture
TRACK & MEASURE
PROGRESS
Use data to iterate towards the desired
future state of culture
ROLE MODEL DESIRED BEHAVIORS
Have leaders show the wayduring project review meeting and other
highly visible moments
DIAGNOSE BLOCKERS
Zero in on the systems, behaviors, and norms standing in
the way of success
HARDWIRE SUPPORTING SYSTEMS
Reinforce in formal systems(e.g. KPIs, budgets) and key processes
(e.g. recruiting, training)
IMPLEMENT BEANS
Drive habit change with behavior enablers, artifacts, and
nudges (BEANs)
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A few of our favorite tips and trips
SIR CHRIS GOES
TO SCHOOL
SCOTT’S EXCELLENT
ADVENTURE
VIRGINIA ASKS
“WHAT IF?”
AILEEN STARTS A
MOVEMENT
THE BUSSEYS
LOOK TO HISTORY
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THANK [email protected]/in/scottdanthony
https://innosight.box.com/v/HackingInnovation
[email protected]/in/npainchaud