5 Customer Feedback trends to watch out for in 2015
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Transcript of 5 Customer Feedback trends to watch out for in 2015
CUSTOMER FEEDBACK5
TRENDS TO WATCH OUT FOR IN 2015
What to expect in 2015
1. Popularity of Market Research2. Utilise multiple channels3. Create communities through social media4. Incentives are great, but the RIGHT incentives are better5. Multiple languages are key
FEBRUARY 2015
1. POPULARITY OF MARKET RESEARCH IS INCREASING
Our customers like to get involved and havetheir say, and they will continue to do so as
long as they can see the results of theirfeedback.
2. START COLLECTING FEEDBACK THROUGH MULTIPLECHANNELS
Utilising multiple channels of feedback canboth increase the amount of feedback you
receive, but it also extends the reach of yourcampaign to include those who may not have
participated before.
3. COMMUNITY CREATION USING SOCIAL
Each social media page has created acommunity of dedicated followers. They will
talk amongst themselves, come up with ideasand provide feedback on a regular basis.
4. INCENTIVES ARE GREAT, BUT THE RIGHT INCENTIVESARE BETTER
Offer incentives of value to respondents thatare also of value to you. Coupons for future
business or specific upgrades will oftenencourage more honest feedback.
5. MULTIPLE LANGUAGES ARE KEY
Offer full surveys in multiple languages todemonstrate that you truly value your
respondents opinions and you want to makethis as easy as possible.
TO READ THE FULL BLOG GO TO:WWW.GETSMARTGLOBAL.COM/BLOG
Create Intelligence with Insight
With an average response rate of 45%, ouronline surveys collect the right
information, of the right people, using thebest methods at all the right times.