@sandy_carter #sachack

Geek Girls are Chic:

5 Career Hacks

@sandy_carter #sachack

Here’s what happens when women are in

positions of leadership

http://www.illuminate.com/perspectives/

35% higher return on

equity

34% better return to

shareholders

2

@sandy_carter #sachack 8

Sources:

http://www.cs.cmu.edu/~women/resources/aroundTheWeb/hostedPapers/Syllabus-Camp.pdf

http://www.npr.org/blogs/money/2014/10/21/357629765/when-women-stopped-coding

http://www.ngcproject.org/statistics

…But an increasingly smaller percentage of

computer science degrees

1984

Compared to:

2012

18% 37%

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@sandy_carter #sachack

Sources:

http://www.esa.doc.gov/sites/default/files/womeninstemagaptoinnovation8311.pdf

© Patrick Truby, watermelon (located at https://www.flickr.com/photos/patruby/7681219276/) licensed under the

Creative Commons license at https://creativecommons.org/licenses/by-sa/2.0/

Women represent half of the workforce but only a

quarter of STEM and IT careers

48% Workforce

24% STEM careers

4

© Evan Amos, Two navel oranges, one whole and the other split in half. (located at

http://commons.wikimedia.org/wiki/File:Orange-Whole-%26-Split.jpg) licensed under the

Creative Commons license at http://creativecommons.org/licenses/by-sa/3.0/deed.en

@sandy_carter #sachack

Mind the Gap: Women

Entrepreneurs

http://www.illuminate.com/perspectives/

15%more profitable

5

40% less likely to

get funded

6% Women

VCs

@sandy_carter #sachack

Old School

New School

Career Hacks

Knowledge is power

Act like an open API

Social is for kids

Be intentional about social influence

It’s just about business

To win the hard sale, show soft side

Wing it

Homework is not a MOOC point

Transactional relationships

Lifelong relationships - breakaway play

6

@sandy_carter #sachack 7

Hack 1:

Act like an open API

7

@sandy_carter #sachack 16

Here’s why companies share their API’s

8

@sandy_carter #sachack 7/10/14 28

The Tweet that got the meeting…

Image source: http://www.freeimages.co.uk/index.htm

9

Share your Expertise

Even if at 2AM!

@sandy_carter #sachack 10

Mentors

Image source: guff.com

Share on GitHub

10

@sandy_carter #sachack

Act like an Open API

Create a differentiated POV

Write a weekly blog

Teach

11

Be an Example, Role Model, Mentor

@sandy_carter #sachack 20

Hack 2:

Be intentional about your social

media influence

12

@sandy_carter #sachack

China India Facebook

1 2 3 4 5

Tencent WhatsApp

USA Google+ Indonesia LinkedIn

6 7 8 9 10

Twitter

# # # # #

# # # # #

New markets are no longer limited to geographies

21 13

@sandy_carter #sachack 7/10/14 28

The Tweet that got the meeting…

Image source: http://www.freeimages.co.uk/index.htm

14

@sandy_carter #sachack

Social influence checklist:

Be ACTIVE – in the right places

Be Consistent! Create a social media calendar

Know your score

15

@sandy_carter #sachack

Hack 3:

To win the hard sale, show your

soft side

16

@sandy_carter #sachack

70% of jobs are found

through networking

Networking OtherSource: http://www.foxbusiness.com/personal-finance/2014/07/15/how-to-stay-

positive-with-your-job-search/

Your next job isn’t going to come from a resume drop

17

@sandy_carter #sachack

“ ”

“ ”

“ ”

“ ” “ ”

“ ”

“ ” “ ”

“ ”

A shoebox of quotes…

18

@sandy_carter #sachack 19

@sandy_carter #sachack

Soft side checklist:

Drive curriculum/skills to be

Collaborative

Focus on the value – Design, UI, 3D, IOT

Show personal interest and act on it

without expecting return

20

@sandy_carter #sachack 21

Hack 4:

Homework is not a MOOC point

21

@sandy_carter #sachack

Source: IBM Smarter Workforce Institute Career Progression Survey 2014

35

2014 IBM Smarter Workforce study: “Meaty Assignments”

is #1 way to rise in the ranks

Politics 7%

Personal Attributes

17%

Other Attributes

17%

Peer Collaboration

17%

Meaty Assignment;

skills 42%

22

@sandy_carter #sachack

The Missing 33%

23

@sandy_carter #sachack 24

1 1 1

1 1 1 1

1 1 1

Bakery to a Coder to Changing the World

@sandy_carter #sachack

Homework checklist:

Skills assessment- plan for new skills

Preparation is required -- Rehearse!

Set Stretch Goals

37 25

@sandy_carter #sachack

Hack 5:

Lifelong relationships are the

breakaway play

26

@sandy_carter @elicaudelle #sachack @sandy_carter #sachack

Study: Advancing Women at IBM

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Offer the right opportunitywith visibility

Build your network Women need morestretch opportunities,growth and exposureSource: Advancing Women at IBM

2012-2013 Executive Research Study

Recommendations for increasing visibility in the workplace

27

@sandy_carter #sachack

Sitting in the front row grew a lifelong relationship

28

@sandy_carter #sachack

AT 16, I NEED A MENTOR AND NETWORKING

29

@sandy_carter #sachack

MEDIA IS LIFELONG

MAD MEN WITH REAL WOMEN IN TECHNOLOGY

30

@sandy_carter #sachack

Network, network and network

Create a “career advisory team.”

Be present and engage

Relationship checklist:

31

@sandy_carter #sachack

“Geek Girls are Chic”

Book Signing

Today @ 5:00 pm in the

Expo area

32

@sandy_carter #sachack

Career Hacks

Act like an open API

Be intentional about social influence

To win the hard sale, show soft side

Homework is not a MOOC point

Lifelong relationships - breakaway play

33

@sandy_carter #sachack

Next steps!

1. Follow me on Twitter: @Sandy_Carter

2. Subscribe to my blog:

SocialBusinessSandy.com

3. Download e-book: Geek Girls are Chic

4. Join women’s developer community:

developer.com/connect/women

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