Tips for Designing Brochures

• Brochures are the quintessential marketing piece that explain your services

• Many things must be considered when designing your brochure– Layout– Design– Content– Value

Tips for Designing Brochures

Antonio Bonanno

Tips for Designing Brochures

Layout– Easy to read

• Bullets• Short sentences

– Guide the reader’s thought process• Start with beginning steps of

engagement• The work that your service will

do• Show the final outcome

ACGD

Design– Brochure design should fall

in line with current branding• Business cards• Website• Flyers• Brochures

– Have unique visual appeal to get reader’s attention• Test different color schemes• Test unique fonts

Tips for Designing Brochures

Pedro Semeano

• Content– Simple, clean and concise• Content should be easily read in seconds

– Clear call to action• Visit• Call• Text• Email

– Include tracking number to test success

Tips for Designing Brochures

• Give It Value– Content: Have it be a utility, give business hours,

address and social media links– Size and Dimensions: Have the size and

dimensions be interesting to gain attention, but not obtrusive

– Consider various die-cut patterns to help gain interest in your company

Tips for Designing Brochures

The End.

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Tips for Designing Brochures