5 App Store Optimization Edge Case Strategies

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5 App Store Optimization Edge Case Strategies For Getting More

iOS Downloads

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What are Edge Cases?

Edge cases are situations that exist at extremes. For example, playing a stereo at maximum volume is an edge case for speaker manufacturers. Most people don’t do this, but if a manufacturer can make their speakers sound great at maximum volume, their speakers should have higher customer satisfaction rating.

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What are Edge Cases?

Similarly, in App Store Optimization, there are situations that not all app publishers optimize for. But if you are in a position to utilize these strategies, you can leverage them to get more search visibility and downloads.




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1. Leverage Your Integrations

If your app integrates with popular services such as Dropbox or iCloud, targeting these keywords can be more beneficial than you think. Even though they are popular keywords, using long-tail versions of these keywords can help you get more downloads. Since these keywords are copyrighted, they are also closely monitored for proper use, so there can be fewer competitors.




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For example, the keyword “dropbox” is a difficult keyword to rank for. Its lowest Difficulty Score is 4.8.




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But if you add another word, the Difficulty Score drops dramatically. It is now 2.3 on both devices.




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2. Use Foreign App Stores

We all know that localizing your app for other countries can help you get more downloads in those countries. But did you know that keywords in foreign App Stores can help you rank for keywords in the US App Store? This doesn’t work for all apps and things may change, but it can help you rank for more than 100 characters worth of keywords.




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2. Use Foreign App Stores

Hint: If your target market is the US, try putting English keywords in the Spanish App Store.

Other country combinations might work too, so give them a try.




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3. Maximize Publisher Name

This won’t work for everyone, but if you can put your primary target keywords into your Publisher Name, it can help your apps rank for important keywords. The reason is that Apple also takes your Publisher Name into account when determining your keywords.




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4. Utilize In-App Purchase Names

In-App Purchase names can also be factored into your keyword list. You can experiment with adding keywords to your IAP names, but be sure to make the names sound natural. If they sound spammy, it could be a turn off for your users and Apple may even reject it.




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Conclusion

If you can take advantage of any of these edge case optimizations, we encourage you to test them on your app. It can give you the advantage you have been looking for.



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5 App Store Optimization Edge Case Strategies

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