4th Wheel Brochure

8/7/2019 4th Wheel Brochure

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A corporate social responsibility (CSR) consultancy, advocacy and research firm.

The name signifies the business sector in addition to the other three integral

wheels–The state, NGOs, and International development organizations requiredand capable of driving human development.

Out to look at issues that deserve attention and make a difference in the

prevailing scenario in the development of the underprivileged and poor, westrive to be agents of change and be a part of that ‘team’ (development

entities) that will lead to a brighter and better future.

Businesses have an intrinsic relationship with a large segment of the population

through employment provision and labour markets, service provision, commoditymarkets, environment and resource use.

The complex problems of today’s poor cannot be solved by the state, civilsociety and international development organizations alone. The business sector

has emerged a key player and needs to accept responsibility and work incollaboration with these entities to address social issues.

It is no longer a question of “why”corporates and businesses shouldengage in alleviating social ills,but is a question of “how” and to“what extent” they should.

In a country such as India, it is notuncommon to see huge

skyscrapers inhabited by theaffluent sections of society, at thefoot of which exists slums thathouse the poor (their exactnumbers are an eternaleconomic and political debate).However, India is also anemerging economic power withrapidly growing industrial and

service sectors. In such ascenario, it is important for Business India to accept socialresponsibility.

The 4th Wheel



Vision

Mission

Our Core values

Socially responsible and responsive business houses leading to sustainable and inclusivegrowth and development in Gujarat

sFacilitate a shift from random charity and philanthropy to focused Corporate Responsibility

sCreate effective partnerships between development entitiessIncrease awareness, research and advocate Corporate Social Responsibility

sAmbition and passion for social and human developmentsTransparencysCommitmentsDedication

sService excellencesEnthusiasm and energysInnovation and ideas



sStrategising and planning CSR projectssProject implementations for corporates firmssIdentify projects that reflect the corporation’s sense of social responsibility and tailor projects to reflect that sense,keeping in mind a company’s core competencysChannel corporate decision-making in socially desirable activitiess

Provide information and training in CSR implementationsMotivate and enable employee participationsA scientific approach in monitoring and evaluation of existing CSR/social and human development projects withnecessary participatory and qualitative aspects that will grasp true achievements and progress, leading to a successfuland purposeful evaluation and monitoring system that proves impacts and influences improvements

sStakeholder identification/mapping/engagementwhere we help a business identify their current position in relation to the variousinterest groups, community organizations,economic and financial interests,government agencies, and others who

take an interest in or can affect their activitiessCreate opportunities for collaborativeprojects that address mutual interests ofnot-for-profits and corporate entitiessProject development, event planningand content writing for NGOssHeighten public awareness and createplatforms for discussion and suggestionregarding CSR and its potential through

seminars and workshopssA quarterly newsletter on corporateresponsibility

Functions



Value Addition

sA strong and effective CSR activitysStakeholder needs based CSRsTax incentivessStrengthened brand reputationsIncreased brand loyaltysResource, skill and capacity building for NGOssSuccessful and purposeful evaluations and monitoring

sEffective collaborationssStrategized CSR planningsEducation, propagation and increased corporate social responsivenesssAwareness of companies with regard to different kinds of CSRsInformation and training in CSR implementationsMotivated and socially sensitive employees through CSR participation



16 Pahelgaon Bungalows, Near Judges Bungalow Road, Ahmedabad 380015

http://[email protected]

+ 919825885044, 079-40092492

www.the4thwheel.com

http://www.the4thwheel.com/

http://www.the4thwheel.com/

4th Wheel Brochure

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