4th Sem Assignment
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Transcript of 4th Sem Assignment
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PTU-MBA- (Semester 4) : MARKETING
Assignment (Handwritten) for Internal Evaluation
of Students who are working in the Companies
LAST DATE FOR SUBMISSION : 29.07.2013
Subject 1 : STRATEGIC MANAGEMENT
SECTION A (Answer in about half-a- page on each topic)
Answer ALL the Questions.
Each question carries TWO MARKS 5 X 2 = 10
Write in brief about following TOPIC / MANAGEMENT PRACTICE, IN YOUR
COMPANY with suitable examples:
A1). Identify four important External Environmental Factors
A2). Corporate level strategy
A3). Meaning & significance of Core Competence
A4). Outline the importance of Differentiation Strategy
A5). Advantages of outsourcing
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SECTION B (Answer in about 1 to 1.5 pages each )
Answer ANY FOUR QUESTIONS with Spl. Ref. to YOUR COMPANY.
Each Question carries FIVE MARKS 4 X 5 = 20
B1). Draw the block diagram of Proters 5-force model and explain each force with
reference to an organization
B2). What is a Value Chain? Describe the benefits of Value Chain Analysis.
B3). What is a strategic alliance? What are the reasons for companies to form
strategic alliances?
B4). Indicate & illustrate the Porters framework of Competitive Strategies.
B5). Discuss the role of TOWS Matrix in matching the internal and external fac
tors
of an organization.
B6). Evaluate the Marketing Issues confronted in Strategy Implementation.
Subject 2 : PROJECT EVLAUATION & IMPLEMENTATION
SECTION A (Answer in about half-a- page on each topic)
Answer ALL the Questions.
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Each question carries TWO MARKS 5 X 2 = 10
Write in brief about following TOPIC / MANAGEMENT PRACTICE, IN YOUR
COMPANY with suitable examples:
A1). What is project appraisal?
A2). Explain termination phase of Project Life Cycle.
A3). What is Detailed Project Report (DPR)?
A4). Enumerate four factors for the success of a project
A5). What are failure factors?
SECTION B (Answer in about 1 to 1.5 pages each )
Answer ANY FOUR QUESTIONS with Spl. Ref. to YOUR COMPANY.
Each Question carries FIVE MARKS 4 X 5 = 20
B1). What is rate of return method of capital budgeting?
B2). Explain pay back period for same cash flows and different cash inflows.
B3). Multiple rate of return & its significance.
B4). Measures to reduce the duration of critical path
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B5). What is contract management?.Explain commercial terms used in procurement.
B6). Explain importance of Project Life Cycle.
Subject 3 : RURAL MARKETING
SECTION A (Answer in about half-a- page on each topic)
Answer ALL the Questions.
Each question carries TWO MARKS 5 X 2 = 10
Write in brief about following TOPIC / MANAGEMENT PRACTICE, IN YOUR
COMPANY with suitable examples:
A1). Characteristics of rural advertisement that your company adopts
A2). What are the rural market index parameters that your company takes into
account for going rural?
A3). What are the recent practices of your company in rural marketing?
A4). Elaborate on the brand building initiative of your company in rural marketing.
A5). Consumer behavior insights of rural marketing discuss in the light of your
SECTION B (Answer in about 1 to 1.5 pages each )
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Answer ANY FOUR QUESTIONS with Spl. Ref. to YOUR COMPANY.
Each Question carries FIVE MARKS 4 X 5 = 20
B1). Explain one salient feature of rural financing strategy practiced
B2). Assume that you are asked by your company to be in charge of rural
marketing. Prepare a detailed strategic plan for rural marketing in terms of:
a) rural consumer insights b) 4 Ps strategies, c) attracting ruralmarkets
B3). What are the various problems faced by your company in rural marketing?
B4). After globalization a lot has changed with regard to rural marketing.
Substantiate with your company examples.
B5). Illustrate the pricing strategy adopted by your company for Rural Marketing
with an example.
B6). Discuss about the various government schemes that help your company in
rural marketing strategy.
Subject 4 : INTERNATIONAL MARKETING
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SECTION A (Answer in about half-a- page on each topic)
Answer ALL the Questions.
Each question carries TWO MARKS 5 X 2 = 10
Write in brief about following TOPIC / MANAGEMENT PRACTICE, IN YOUR
COMPANY with suitable examples:
A1). Effect of Globalization on Business Operations.
A2). Franchising & Licensing in International Business operations
A3). Strategic Alliances & Joint Ventures.
A4). Tariff & Non-Tariff Barriers
A5). Export Documentation
SECTION B (Answer in about 1 to 1.5 pages each )
Answer ANY FOUR QUESTIONS with Spl. Ref. to YOUR COMPANY.
Each Question carries FIVE MARKS 4 X 5 = 20
B1). The main reasons for company to enter International markets?
B2). Ethnocentric, Polycentric, Regiocentric & Geocentric orientations with --------
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suitable examples.
B3). The International economic environment. What is the role of
international trade on Globalization ?
B4). Important considerations in International Marketing with suitable examples
B5). Illustrate the International Product strategies with examples.
B6). Differences between International Marketing and Domestic marketing
strategies
Subject 5 : PRODUCT & BRAND MANAGEMENT
SECTION A (Answer in about half-a- page on each topic)
Answer ALL the Questions.
Each question carries TWO MARKS 5 X 2 = 10
Write in brief about following TOPIC / MANAGEMENT PRACTICE, IN YOUR
COMPANY with suitable examples:
A1). Project Life Cycle (PLC) & its characteristics
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A2). Significance of branding for Companys products & services
A3). Major segmentation variables
A4). Pricing decisions in various business environments
A5). Brand positioning & re-positioning
SECTION B (Answer in about 1 to 1.5 pages each )
Answer ANY FOUR QUESTIONS with Spl. Ref. to YOUR COMPANY.
Each Question carries FIVE MARKS 4 X 5 = 20
B1). How does particular brand (s) positioned in market
B2). Recommended steps for generating a new product
B3). Role of Advertising in effectively communicating a brand
B4). Role of marketing research in the success of a product in market
B5). Brand equity & its advantages to marketers
B6). Brand licensing & franchising