4th Screen Media Pack

Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising

4th Screen Advertising

The Tower Building

11 York Road

SE1 7NX

Mpression Media Pack

2009 - 2010

Mark Slade

[email protected]

+44 (0)20 7921 5559

+44 (0) 7973 132249

[email protected]

[email protected]

[email protected]


Who we are

Integrated mobile and digital communications

• UKs leading independent mobile ad sales

house

• Biggest reach in UK market

• Advanced Targeting capability

• Innovative new formats

• Mobile strategy & creative concepts

• SMS & MMS capability

• App development

• 360 degree mobile solutions

Mobile Advertising & Mobile Marketing Mobile Billing Mobile Internet

Uk’s largest aggregator

and Payforit Intermediary

SMS Gateway

MMS Gateway

Voice Gateway

CRM

UGC

Bespoke Apps

Mobile Couponing

Mobile Publishing Platform

Flexible Technology

End-to-end strategy from

apps to content

Creative tools for easy mobile

site building

High traffic services

Bespoke build


Mpression Network

Operators & Portals Social Networking & Communities Newspapers & Magazines Business, news & sport


Mpression Key StatsG

EN

DE

R

male female

62%

38%

10%

20%

30%

40%

50%

60%

70%

80%

TR

AF

FIC

BY

GE

NR

E

Social

networking

& community

Operators

& portals

Newspapers

& magazinesBusiness,

News & sport

66%

21%

9%

4%


Advanced Targeting, Optimisation & Reporting

Channel / Category Daily Trafficking Page Impressions

Ad Slot Recommendations to improve

performance

Clicks (hits on site through

spotlight tagging)

HandsetFlexibility to move budgets

to best performing channelsCTR

Operator Creative changes Ad Slot

Country M:Metrics analytics

Creative

Age Unique URL

Gender

Time of Day

Day of Week

TARGETING OPTIMISATION REPORTING (DAILY)


Ad Formats

• Rich Media

• Dynamic feed

• Banners

• Text Link

• Pre-roll

• Leader Banner

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Dyn

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Dyn

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Integrated Campaigns

HIGHLY CONTEXTUAL BANNERS

Integrated campaigns available on:

• Shazam

• Flirtomatic

• Ebuddy

• ITN

• Guardian

ENDLESS POSSIBILITIES…



EXPANDABLE BANNER TO WATCH VIDEO



INTEGRATED LINK


Mpression: Operators & Portals


Mpression: O2 Active

Description:

Largest WAP portal in the UK (40%)

Landing site for O2 Active

65% contract phones

Mpression Category: Network Operator & Portal

Demographic 57% Aged under 35

64% Post-pay

60% Male

Ad Slot Homepage, News, Sport, Entertainment,

What’s Hot, Messaging & Chat, Social

Networking

Targeting Channel

Format Banners, Text Links, Tenancy Links

(channel pages)

Page Impressions 47,000,000

Pricing £8 CPM

Territories UK

IN A NUTSHELL…


Mpression: O2 Ad Network

Description:

Selection of on portal brands within the main O2 Active portal.

The Sun, FHM, Heat, Zoo, Nuts, Eyevibe


Demographic 57% Aged under 35

64% Post-pay

60% Male

Ad Slot Homepages, News, Entertainment, Social

Networking

Targeting Channel


(channel pages)

Page Impressions 2 million

Pricing £5 CPM

Territories UK

IN A NUTSHELL…


Mpression: Virgin Media

Description:

Leading WAP portal offering cross platform

advertising opportunities

CTRs in excess of 3%

Channels include: News, sport, celebrity, social

networking


Demographic 25-44 Year old

60% Male

Ad Slot Homepage, News, Sport, Celebrity, Social

Networking

Targeting Channel


(channel pages)


Pricing £8 CPM

Territories UK

IN A NUTSHELL…


Mpression: Tesco Mobile

Description:

Rich content portal for Tesco Mobile users inc.

Information on Tesco’s stores and products

Site targeted to Tesco Mobile’s Pre-Pay handsets

Strong housewife demographic


Demographic 60% Aged 30+

60% Female

Strong housewife demographic

Ad Slot Homepage, News, Sport, games, music &

downloads

Targeting Channel

Format Banners & Text Links


Pricing £8 CPM

Territories UK

IN A NUTSHELL…


Mpression: Planet 3 pre-roll

Description:

Leading operator portal for 3 network customers in the UK

Video content

96% subscribers on 3G devices



Ad Slot News and weather, Entertainment, Latest

TV, Movies, Music, Horoscopes

Targeting Age & Gender

Format 10-30 second video Pre-Roll, Companion

banners

Page Impressions 3,000,000+ videos steamed p/m

Pricing £30 CPM

Territories UK

IN A NUTSHELL…


Mpression: Social Networking &

Communities


Mpression: Flirtomatic

Description:

Leading mobile flirting site

Entertainment rather than dating or social networking

Brand Integration opportunities

Flirtogram sponsorship

Mpression Category: Social Networking and Community

IN A NUTSHELL…

Demographic 75% Aged 18-30

68% Male

Users login average 8 times a day

Peak login @ 11pm

Ad Slot 3 x categories

Targeting Age & Gender

Iphone

Format Banners, text links and integrated


Pricing £0.40 CPC

Territories UK

Effectiveness Awards Winner

Mobile Web Winner

Best Social Media

http://images.google.co.uk/imgres?imgurl=http://gradshow.iheartplay.com/images/NMA.gif&imgrefurl=http://gradshow.iheartplay.com/&usg=__mQPWh6jnmhJQ74bD9wROPPO532o=&h=147&w=312&sz=7&hl=en&start=8&um=1&tbnid=SWZWz5GeZAnrPM:&tbnh=55&tbnw=117&prev=/images?q=nma+logo&hl=en&rlz=1R2ADFA_enGB344&sa=N&um=1


Demographic 80% 13-24 Year olds

Ad Slot Community / Chat pages

Targeting Iphone

PSP

Format Banners, text links and integrated


Pricing £0.40 CPC

Territories UK, France, Italy, Germany, Australia,

Spain, India, US

Mpression: eBuddy

Description:One of the fastest growing sites in Europe

Available across a range of Mobile devices, including iPhone and PSP

Hard to reach youth audience

Cross messenger service for MSN, Myspace, Facebook, AIM, Gtalk and ICQ


IN A NUTSHELL…


Demographic 60% Male

Tech savvy

Ad Slot Fun, Cute, Cartoons, Naughty

Targeting Iphone

PSP

Format Banners and text links


Pricing £0.30 CPC

Territories N/A

Mpression: Eyevibe

Description:

UKs leading UGC site

Presence on most UK operator portals

Categories inc: Fun, cute, cartoons, naughty


IN A NUTSHELL…


Demographic 18-44 Year olds

60% Male

Ad Slot Tagged, History

Targeting By track / artist / genre

Format Banners, iSlide and integrated


Pricing £8 CPM

Territories UK, France, Spain, Germany, US

Mpression: Shazam

Description:

Most popular music app in Apple app store

Target advertising by artist & genre

Highly targeted, contextual advertising

Sponsorship opportunities


IN A NUTSHELL…



59% Male

Ad Slot Homepage, chat, community

Targeting Banners, text links



Pricing £0.30 CPC

Territories UK, France, Spain, Germany

Mpression: Jumbuck Chat

Description:

Preferred chat platform across a number of operator portals

International territories available on request

Power Chat and Fast Flirt services


IN A NUTSHELL…



Ad Slot Homepage, chat, gallery

Targeting Channel

Format Banners, text links


Pricing £0.40 CPC

Territories UK

Mpression: Twilight

Description:

Community/ UGC WAP site

Chat platform

Pioneer in UGC WAP space

Top 10 UK WAP site


IN A NUTSHELL…



Ad Slot Homepage, Chat, community

Targeting Channel

Format Banners, text link, editorial integration


Pricing £0.30

Territories UK

Mpression: Reporo/Mwah

Description:

Social Networking site

Aimed at 18-25 year olds

Editorial integration opportunities


IN A NUTSHELL…


Mpression: Newspapers &

magazines



50/50 Male/Female Audience

78% ABC1

Ad Slot News, Sports, Travel, Weather & Chat

Sections

Targeting Banners, Text links, Sponsorship



Pricing £12 CPM

Territories UK

Mpression: The Guardian

Description:

Leading news portal

High-brow news content

ABC1 Audience

Mpression Category: News & Magazines

IN A NUTSHELL…


Demographic 70% Males

25–34 year olds

Ad Slot Homepage, chat, community

Targeting Banners, pre-roll, sponsorship



Pricing £8 CPM

Territories UK

Mpression: ITN

Description:

First ever video focused news application for the iPhone

Downloaded free through the iTunes App Stores

100% iphone traffic


IN A NUTSHELL…


Demographic Commuters

65/35 Male/Female

18-44 years old, av. 35

Ad Slot Sport

Travel

Music

Targeting Commuters

Format Banners & text links


Pricing £6

Territories UK

Mpression: Metro

Description:

Mobile news site aimed at commuters

Heavy promotion in daily print media

Leading portal for news, competitions & celebrity gossip


IN A NUTSHELL…


Demographic Commuters

Ad Slot Homepage

Targeting Commuters

Format Banners & text links

Page Impressions 500,000

Pricing £6

Territories UK

Mpression: Evening Standard

Description:

Mobile news site aimed at commuters


Leading news portal


IN A NUTSHELL…


Demographic 70/30 Male/female

Ad Slot Homepage, News, Showbiz gossip, Sport,

Fun

Targeting Channel



Pricing £10

Territories UK

Mpression: The Mirror

Description:

WAP site of the national tabloid newspaper

Heavy promotion in print media and online


IN A NUTSHELL…


Demographic 90/10 Male/female

50% aged 18-34

Ad Slot Homepage, Exclusives, Downloads,

Competitions, Favourites

Targeting Channel

Format Banners, Text links, Large banner format


Pricing £0.40 CPC

Territories UK

Mpression: Nuts

Description:

Men’s mobile magazine portal - Channels inc:

• Exclusives

• Downloads

• Competitions

• Favourites


IN A NUTSHELL…


Demographic 90% males

Ad Slot Content downloads, Galleries,

Targeting Channel

Format Banners, text links and large banner format


Pricing £8 CPM

Territories UK

Mpression: FHM & Zoo

Description:

Men’s magazine portals

• Celebrity news

• Content downloads

• Galleries


IN A NUTSHELL…



59% Male

Ad Slot Homepage, Celebrity news

Targeting Channel

Format Banners, Text links and Large banner

format


Pricing £8 CPM

Territories UK

Mpression: Heat

Description:

Women’s celebrity gossip magazine


IN A NUTSHELL…


Mpression: Business, News &

Sport


Demographic 65% Males

Ad Slot Run of site

Targeting News, Sport, Celebrity

Format Banners, Text links, Sequential ads

Page Impressions 2m

Pricing £4 CPM

Territories UK, USA

Mpression: Mippin

Description:

Magazine-style portal

Brands include OK, Guardian, NME, Daily Star

Mpression Category: Business, News & Sport

IN A NUTSHELL…


Demographic Male 24 – 35 Year olds

Ad Slot Homepage, Search results

Targeting Ad Slot

Format Banners, Text links


Pricing £5 CPM

Territories UK

Mpression: Autotrader

Description:

Leading Automotive mobile site for new and used cars

Most trusted automotive site in UK Market


IN A NUTSHELL…


Demographic 95% 35-54

40% Income of £180k or above

73% Male

Ad Slot ROS

Targeting N/A

Format Banners


Pricing £15 CPM

Territories UK

Mpression: E-financial

Description:

Leading financial news service targeting director level and

above executives and decision makers in the European

securities industry


IN A NUTSHELL…


Demographic 90% Male audience

18-34 Year olds

Ad Slot Homepage, News, Mobile content, Gallery

Targeting Channel

Format Banners & Text links


Pricing £0.40 CPC

Territories UK

Mpression: Liverpool FC

Description

Official Liverpool FC WAP site

Top UK football club portal


IN A NUTSHELL…




Targeting Channel



Pricing £0.40 CPC

Territories UK

Mpression: Chelsea FC

Description:

Official Chelsea FC WAP site



IN A NUTSHELL…




Targeting Channel



Pricing £0.40 CPC

Territories UK

Mpression: Everton FC

Description:

Official Everton FC WAP site



IN A NUTSHELL…



Ad Slot Homepage, News, Sport, Weird, Fame

Targeting Channel



Pricing £5

Territories UK

Mpression: Metro Fantasy Football

Description:

Leading Fantasy Football service



IN A NUTSHELL…


Demographic 68% 18+

65% Female

Ad Slot Homepage, News, Sport, Celebrity

Targeting Channel

Format Banners, Text links & Large banner format


Pricing £0.40

Territories UK

Mpression: Teletext

Description:

News, sports and info service

National and international sporting news, weather and TV

schedules


IN A NUTSHELL…


Summary

Largest Reach in UK Market

Over 500 million Pis per month

Premium Publisher Network – many exclusive to 4th Screen Advertising

Advanced Targeting Capabilities

Text ... to get all our publisher sites on your mobile

Any future business development questions or requests can be directed to:

Mark Slade

[email protected]

+44 (0)20 7921 5559

+44 (0) 7973 132249

[email protected]

[email protected]

[email protected]

4th Screen Media Pack

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