Presented By

Sidra BalochFarhan Haider

PepsiCo, Inc. was established through the merger of Pepsi-Cola and Frito-Lay.

PepsiCo

Pepsi-Cola History

Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist. PepsiCo was

1st formulated at the back room of Bradham’s Pharmacy than he applied for

Company Trademark and in 1902 U.S Patent office allowed the trademark.

Introduction to Marketing Mix 4Ps In marketing campaigns businesses use the

4ps strategy to attract costumers to their product.

Product Price Place Promotion

In marketing, a product is anything that can be offered to a market that might satisfy a want or need.

PEPSI AS A PRODUCT:

Pepsi is a carbonated soft drink and a high quality product including carbonated water, sugar, artificial food color and caffeine. Pepsi is becoming most trustworthy thirst minimizer product and it is available almost all over the globe.

Product:

Product Line

A numerical monetary value of a particular product.

Pepsi again decides it price on the basis of competition.

The best thing about the company is that it is very flexible and it can come down with the price very quickly.

Though lowering the price may attract costumers but it can also causes losses.

But that’s an old situation now Pepsi is a full fledge company it can cover up all the losses.

Price

 Pepsi has spread worldwide. It is sold in almost every General or Super store, theatres, restaurants and even in vending machines in almost all the countries.

Place

Distribution channel of

Pepsi

Manufacturer

Wholesaler

Retailer

consumer

Pepsi uses AIDA principal for its promotion which means:

According to AIDA company attracts the costumers, gets them interested in what the product is offering, makes them desire the product, and than action to purchase it.

Pepsi is famous for their advertisements, Brand ambassadors and slogans. Like Dill Mangy More. Dill mangy abi. Live for more etc…

Promotion

Attract Interest Design Action

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