4ps of KFC

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The 4 P’s of Marketing By Rohan

Transcript of 4ps of KFC

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The 4 P’s of Marketing

By Rohan

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Product

• KFC prepares tasty food items which is liked by all the age groups

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Price

• KFC follows both optional pricing and mixed bundling pricing• The pricing of products ranges approximately from 25 Rs. to ~675 Rs.

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Promotion

KFC does promotional activities by offering add-ons to the existing menu, gift coupons, T-shirts, Kids meal etc. KFC promotes its products through LCD displays kept inside its outlets

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Place• KFC is across world

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Thank you