4music channel marketing strategy
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Transcript of 4music channel marketing strategy
PRESENTED BY
Sidra Yamin
Engages Audiences Increases value to its advertisers
4MUSIC
Promoting Christmas program
O P T I M I S T E N S U R E T H E B U D G E T S P E N T O N C A M PA I G N S S H O U L D
B E C O S T E F F E C T I V E
Goog le PPC campa ign was imp lemented
C h r i s t m a s p r o g r a m m i n g a k e y s h o w f o r 4 m u s i c b r o a d c a s t i n g
s t r a t e g y
S h o w c a s t i n g 5 o f 4 m u s i c s “ H e r o S h o w s ”
5 d i ff e r e n t t r a i l e r s f o r H e r o S h o w s
S t r a t e g y t o m a x i m i z e f a c e b o o k u s e r t o S H A R E t h e 4 m u s i c
c o n t e n t
Google drove 118,450 users
101,500 Facebook brand interactions
25% more “likes”
MARKET: 16-30 Yrs Old
Video shared on face book was 500 times 300% above the average
Melissa Pine from Box Tv said :
4Music attracts some of the Uk’s leading advertisers…………
advertising campaigns generated 35,275 likes
delivered 101,500 user interactions on Facebook
25% increase in their total from campaign start date