WISP Deployments & Business Models

4ipnet Solutions

f o r y o u r I P n e t w o r k

W I S P S O L U T I O N

4IPNET, INC. 1

Introduction In recent years, public perception of wireless Internet access continues to grow. This brings both opportunities and challenges to Wireless Internet Service Providers (WISPs). For WISPs, the demand for high-speed Internet access deals with how to find faster, easier and more cost-efficient solutions to reach the most possible customers, especially to reach high growth markets such as SMBs, SOHOs and residences. The typical solution for providing customers with high-speed Internet services is to partner with a carrier or cable operator that deploys wired broadband access technologies like xDSL or cable modems. However, the vast majority of WISPs have started to utilize wireless equipments which operate in the license-exempt spectrum, especially the 2.4 GHz and 5 GHz bands, to deliver last-mile broadband access. License-exempt means that anyone can deploy an equipment without a license, as long as the equipment conforms to FCC or CE regulations. So it is obvious why wireless Internet deployments in the license-exempt bands have been booming in the past few years.

The 4ipnet Capabilities & Advantages ~ Minimal Investment and Maximum Scalability ~ The 4ipnet solution brings dramatic cost-saving opportunities to WISPs though simplified network deployments that integrate easily into existing networks and operations systems, consisting of 3 components: Customer Premises Equipments (CPEs), Indoor/Outdoor Access Points (APs), and network security and management Controllers (Controllers).

Figure 1: Complete wireless LAN infrastructure deployment

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4IPNET, INC. 2

Reliable Networking and Centralized Management For an ISP/WISP Network Operations Center (NOC), the first concern is to ensure the utmost reliability, security, and quality of service - connecting subscribers and businesses with seamless secure mobility. With a full suite of management and security capabilities, the 4ipnet Controllers provide WISPs with a unified, high-performance solution for converged data, voice, and multimedia applications. For remote network administration where the WISP wants to further enforce access control policies, the 4ipnet Controllers act as a centralized management portal for both wired and wireless networks. The comprehensive management tools of 4ipnet Controllers include identity-based access control, flexible accounting and billing, remote AP management, and network segmentation for multiple service levels, etc. Wireless Backhaul Deployment By leveraging the latest WLAN technology to deliver wireless broadband bandwidth, 4ipnets solution enables a reduction in the ongoing costs of leasing facilities for service providers. The 4ipnet rugged Outdoor APs are designed to build high-speed wireless networks that are trusted and scalable, enabling resilient and ubiquitous connectivity. While more and more WISPs are tuning into the possibilities that an enhanced public WLAN brings, the 4ipnet wireless backhaul infrastructure is highly flexible and cost-effective in terms of coverage, capacity, and availability. Last-Mile Wireless Bandwidth Delivery To reduce equipment cost and maintenance efforts, 4ipnets solution enables WISPs and Telcos to deliver the last-mile bandwidth from their base station to its subscribers - with a single wireless outdoor CPE which can be shared amongst all users in one building. This new kind of broadband network infrastructure makes it quick and affordable to deploy high-speed wireless Internet services in areas that cable has not reached and that DSL cannot serve. Furthermore, the 4ipnet CPE equipments come with the bandwidth allocation ability, allowing WISPs to limit uplink and downlink throughput for each building based on subscription plans. Indoor/Outdoor Wi-Fi Deployment 4ipnets solution securely and cost-effectively extends network connectivity from just indoors to outdoors, providing wireless access for mobile workers. For Outdoor Wi-Fi Deployment, the 4ipnet rugged Outdoor APs are designed to provide wireless connectivity in outdoor, harsh environments. Alternatively, the 4ipnet CPE equipments (in AP mode) can also serve as outdoor APs. For Indoor Wi-Fi Deployment, 4ipnets industrial-grade Indoor APs are used for wireless connectivity in mission-critical enterprise environments. All these AP devices are capable of being remotely managed by the 4ipnet Controllers. The 4ipnet WISP Business Models ~ Low Entry Cost, Fast ROI & Flexible Expansion for New Markets ~ No matter what market it is - urban, suburban, or rural - a broadband wireless Internet access solution is now considered the most cost-effective and quickest way to reach the most customers. To address this demand, 4ipnet provides a scalable and affordable solution to deliver bandwidth to resident houses, business buildings, or communities.

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4IPNET, INC. 3

MDU/MTU

Figure 2: WISPs MDU/MTU business model - Internet deployment with multiple network service levels A major opportunity for WISPs is to distribute Internet traffic and managed network services to apartments (a.k.a. MDU, Multiple Dwelling Units) or offices (a.k.a. MTU, Multiple Tenant Units) by deploying wireless LAN (WLAN). However, due to technical and administrative issues, reaching these customers with broadband has been and remains a challenge to many WISPs. While MDU/MTU tenants often have the common interests and respective needs, WISPs could further offer different bundled services for different user groups. 4ipnets solution enables a scalable network infrastructure that allows of provisioning network services for different scenarios. The advantages of 4ipnets solution include: low cost of deployment, complete control over wired/wireless networks beyond last-mile, and easy expansion of network infrastructure as requirements change. When speaking of fast return on investment (ROI), the most unique business model that 4ipnets solution brings to WISPs is to deploy wireless backhaul with 4ipnet rugged Outdoor APs, deliver the last-mile bandwidth to one building with one 4ipnet CPE equipment, and manage multi-units of that building by providing multi-levels of chargeable managed services with one 4ipnet Controller.

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4IPNET, INC. 4

Hotspot/Hotzone

Figure 3: WISPs Hotspot/Hotzone business model - Internet services bundled with management tools As Internet usage continues to become more mobile, customers have an increasing expectation for wireless Internet access at public locations, such as cafes, restaurants, airports, hotels, conference centers, recreation areas, shopping malls, business districts, and office complexes. However, in addition to the demand for wireless Internet connections, hotspot or hotzone operators also need to generate Internet user accounts on demand, be able to charge for Internet services, and have security features to protect their network from unauthorized access. 4ipnets solution brings WISPs a one-stop-shop business model - to facilitate hotspots and hotzones with a suite of Internet access and management services - to set up a managed, branded and moneymaking hotspot or hotzone.

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4IPNET, INC. 5

Deployment Components

4ipnet WISP Outdoor Compact AP/ CPE/ Bridge Deliver best price/performance wireless link solutions to Internet service providers or network operators, including outdoor wireless access, point-to-point (PtP)/ point-to-multipoint (PtMP) bridging, and last-mile wireless broadband. 4ipnet Outdoor Access Points IP68-rated for outdoor, harsh environments; built in with multiple operation modes, AAA gateway and local DB; extend business-class WLAN security and management capabilities by working in conjunction with 4ipnet Controllers. 4ipnet Indoor Access Points Deliver unsurpassed Wi-Fi performance and bandwidth-thirsty multimedia applications in conjunction with 4ipnet Controllers; address the security and management needs of mobile enterprise networks. 4ipnet Secure WLAN Controllers Built to scale network management capabilities for WLAN deployments of all sizes; provide simplified manageability, instant mobility, and comprehensive security. 4ipnet Secure Wireless Office Controllers Provide innovative and cost-effective network-services-in-a-box solutions; deliver remote, centralized management of data and voice services for small and medium sized offices.

About 4ipnet 4IPNET, INC. is a leading provider of cost-effective wireless networking solutions for wireless Connectivity, Management, Security, Mobility, and Services. 4ipnets complete WLAN infrastructure solution portfolio addresses the needs of different network operation environments ranging from the ISP to the SOHO. For more information, please visit our website or contact us at sales@4ipnet.com.

Email: sales@4ipnet.com Website: www.4ipnet.com Copyright 2009 4IPNET, INC. All rights reserved. All trademarks are the property of their respective owners. 003-082509