4G LTE Service Strategy-workshop Materials for PT
Transcript of 4G LTE Service Strategy-workshop Materials for PT
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Workshop with Portugal Telecom
12-13 Feb 2013
www.huawei.com
4G LTE Services Strategy
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在右上角Agenda
The new world order
Services for the near term
VoLTE / &Video/LTE
Enterprise focus: VPN
M2M
Discussion
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在右上角Out with the old in with the new
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The traditional Model
Voice & SMS Mobile broadband Ultra Broadband
Moderate
performance
B
ARPU & Revenue
BB Connectivity
Bandwidth &
Traffic
Cost
A C
Digital Economy
New Services
New Revenues
New Business
Evolving the Model
User Generated Content
Social Networking
High-Def Devices
Emerging 3D - Video
Consumer Electronics
D
C
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The New Opportunities V
alu
e p
er
bit
Voice
SMS WAP
Mobile
internet
Mobile video
MBB access
Killer application domain Long tail operation
Circuit Switched Packet Switched Ultra Broadband
Millions of applications
Mobility Internet
Access
Modems 112
RCS - Voice
Telco
Integrated
Apps Smart
Metering
Cloud
Services
Security
Services
Connected
Home
E-Health E-Government
VoIP PCS M2M Location
Presence
Social
Networking
Plus
Transport
E-Education
Environmental
Management
Sensors
Storage
One-time
Applications
Data Mining
NGN’s and the Digital Society
Va
lue
pe
r S
erv
ice
Today’s Opportunities
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在右上角Applicability and performance of wireless technologies
2G (GSM/GPRS) 3G (HSPA, HSPA+) WiFi (with fibre) 4G LTE
Application breadth
Degree of mobility
Responsiveness
Richness/data intensity
Application criticality
Device type Feature phone, smartphone
Tablet, smartphone PC/Laptop, tablet, smartphone
PC/Laptop, tablet, smartphone
Download speed 0.01-0.13 1-5 20-30 10-40
Upload speed 0.008-0.13 0.2-0.5 2-10 1-15
Latency (ms) 300-700 (GPRS) 100-200 10-20 50-150
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在右上角LTE performance agrees with near term opportunities
VoLTE LTE Video LTE VPN LTE M2M
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在右上角VoLTE capabilities and positioning
VoLTE CSFB OTT
Standards Global Roaming
Interoperability
QoS & Regulatory (e.g. Emergencies)
Rich Media IP-based rich communications
Simultaneous 4G LTE Data &* Voice
Evolved Voice HD, Web/App integration
KPIs (Reliability, Billing, Security etc)
2G/3G integration fallback
Source: Heavy Reading, 2012
End user demand media-rich communications
Why VoLTE?
Telcos need to deliver voice service over LTE network
OTT players threat
LTE
Voice
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在右上角SK Telecom launches world’s first HD Voice over LTE
Call connection time : 0.25 to 2.5 seconds, 2 to 20 times shorter than that of 3G voice calls (average of 5 seconds)
HD Voice uses AMR-WB codec, which offers 23.85 Kbps transmission bandwidth, 2.2 times wider than that of 3G
Much richer, clearer and more natural speech quality due to a wider speech band width of 50–7000 Hz compared to 3G voice call service that is optimized for only 300–2400 Hz voice band.
Transmitting the previously-inaudible low and high sound waves, improving voice quality by 40% compared to that of 3G
Make customers feel as if the person on the other end of the line is sitting right next to him/her
SKT begin selling HD Voice enabled Galaxy S3 LTE on Aug.8
Offer firmware upgrades for existing users of Galaxy S3 LTE in Aug.
SKT plans to embed HD Voice as a basic feature in most of its
LTE Smartphones to be released in the future
HD Voice be provided at same rates (KRW 1.8 per second) as
that of 3G under pay-per-second billing scheme
LTE
Video
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在右上角U + VoLTE launch
Monthly fee Service information
“Free”
(comes with
subscription )
•VoLTE-based high-quality HD calls + All-IP service
•Sign up as options in the form of product after application is possible using
(Available Only for VoLTE phone )
•VoLTE: Voice 1.8 won / sec, video 3.0 won / sec
•VoLTE calls between subscribers are available, call charges and the same applies
to the existing toll.
•No separate data is deducted (currently, billing rates and the same)
Galaxy S Ⅲ
SHV-E210L
Optimus LTE II
LG –F160LV
VoLTE
HD Voice
•Simultaneously share content such as the map / music / news / photos to the other side during voice call
• Crisp, clear HD-quality sound
• 2 times to 20 times (0.25~2.5sec) faster than a CS voice call connection time(5sec)
• Audio / Video / Experience a variety of communication, converged services
the HD-quality voice calls (VoLTE) and video / data innovative services
LTE
Video
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在右上角
For its launch of LTE services, SK Telecom announced that it would offer innovative services, including high-quality video on all its LTE smartphones.
SK Telecom objective at launch was to sign up 500K LTE subscribers by end of 2011 (has achieved 575K) and 5M
LTE subscribers by end of 2012 (has achieved 6.3M). 3 months after the launch of its premium content offer, more than 1 million customers generated 6 million
downloads.
Result
The feature
• Bandwidth of voice call is 500 Kbps (compared to 64kbps for
WCDMA video call). Video calls are charged like voice.
• Support by all LTE handsets available during the first 3 months of
launch (from Samsung, LG, Pantech and HTC)
• More than 13.000 HD videos available at launch through T-Store
and 8.000 movies available on N-screen service. High Value
customers receive a monthly credit to download content.
HD Video lies at the core SK Telecom LTE offer
Background
Source: :Wireless Intelligence, Huawei Business Consulting, http://www.umts-forum.org/content/view/4074/172/
LTE
Video
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在右上角
Corp
SME
SOHO
>50 employees
4 -49 employees
1-4 employees
Circa 97% of companies in
Portugal are under 50
employees
Unleashing LTE capabilities for wireless SMEs
Huawei LTE for Enterprise Solution:
LTE + Small Cell + Cloud + OSS + SME CPE
+ Professional & Managed Service
SME Needs: Seamlessly combining
telephony, data, VPN, UC and Cloud,
with enhanced OSS Tools and services
1. Reduce the Cost / Mbps 2. Service Delivery from 40 days to 3 days (LTE VPN) 3. Provide E2E solutions to enterprise customers, bundle with fixed
integration services
Unwired
Enterprise
Voice
SIP Trunk
Office Net
Unified Communication
Data
Company Net
Business Internet
Cloud
Microsoft Office 365
Virtual Desktop
Virtual Server/Storage
HUAWEI
Ascend
P2 LTE
LTE
Business
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在右上角Verizon targets the enterprise market with VPN & M2M
Key application scenarios business model
scenarios Example target enterprises
Substitute fixed VPN
SME with relatively low usage demand and more price sensitive
Organization can’t access fixed broadband currently
Supplement for fiber
Branches of Medium or Large enterprises
SME with relatively higher reliability demand
Retail branch use backup for credit card communication
Volume
/ month
Monthly
fee
50MB $39.99
250MB $49.99
1 GB $59.99
5 GB $99.99
Verizon’s Private Wireless Network solution: MPLS IP VPN over LTE
Pricing: $250-$500 initial set up fee+ connection monthly fee
Verizon’s M2M Router service: Act as Primary connection
for small business or back up for larger
LTE
Business
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在右上角How has LTE benefited enterprise customers?
Survey of US businesses using LTE – Arthur D. Little, 2012
3%
4%
6%
9%
11%
37%
39%
47%
76%
85%
Other
Supported new ways of working
Don't know
4G hasn't benefited my business
Improved customer satisfaction
Increased employee well-being / …
Won more business
Cut costs
Innovate & competitive advantage
More work done on the go Customer benefits:
Applications breadth
Location agnostic
Faster / real time sharing of larger file and streaming media
Fully mobile application
Improved convenience
Security (over a secure wireless VPN connection – no need to authenticate to a private network)
LTE
Business
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在右上角
Relevance of LTE to selected horizontal enterprise applications – identify key applications that will benefit from LTE
Application Application bandwidth
Degree of mobility
Responsiveness Richness / data intensity
Application criticality
Content sharing communication and collaboration
CRM
Product Portfolio management
Content Creation
Supply Chain Management
ERP
PLM
LTE
Business
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在右上角LTE VPN case studies
Construction: Connected site office
Multiple employees to connect on site either directly or through an LTE WiFi hub. Full use of all enterprise applications without returning to main office for the duration of the project
Main applications used are Building Information Models (BIM) containing visual images such as 3D CAD photos. Supply chain management, percentage of work complete and quality inspection delivered to base in real time. Savings per day: $1000
Healthcare: Connected ambulance
In Germany a city hospital is trialling a 3G LTE enabled ambulance aimed at improving the survival rate of stroke patients (3% of total ambulance transport)
Main use for high resolution transfer of CT images. A number of wireless technologies were tested but LTE’s high velocity tolerance minimises connectivity interruption in fast moving vehicles. Time from alarm to therapy reduced by 54% and with it survival rates increased
Retail: Distributed connectivity
Connecting a distributed networks of retail stores, kiosks or petrol stations The LTE connection is used to connect POS, inventory control, connected to a centralised back office and a cloud-based time keeping system
A US fuel station replaced its fixed broadband and two phone lines in each station with an LTE VPN solution as it saved on overall telecoms cost and the cumbersome task of managing about a hundred broadband lines from several providers.
LTE
Business
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在右上角Unleashing LTE/M2M capabilities for public services
BUS, Taxi…
Train
Launched LTE + Wifi
Real time video monitoring
5 M required in China/Y
Developing LTE800/M2M Business
Smart meter
Total Germany meter
market is 70M
Fleet Management Germany
takes 20% of WE market
Automotive Germany
used/New car 9.5M
each year
Digital signage E-Health
Huawei LTE for M2M Solution:
LTE + EPC + PCRF + M2M Module M2M
Module
LTE
Business
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在右上角Relevance of LTE applications to selected vertical enterprise applications – identify key industries
Application Application bandwidth
Degree of mobility
Responsiveness Richness / data intensity
Application criticality
mHealth (remote healthcare management)
Fleet management
EMaaS (Verizon)
Connected site office
Connected car
Mobile temporary office
Knowledge sharing
LTE
Business
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在右上角Focus M2M: Next Wave of Opportunities Await Additional Partnerships for selected industries
0 5 10 15 20 25 30 35 40 45
Automotive embedded
Consumer
Utilities
Automotive Aftermarket
Industrial
Security
Retail & Finance
Emergency & Safety
Healthcare
M2M SIMs Shipped, millions
2010 2017
19
Source: Frost & Sullivan
LTE
Business
BMW’s connected drive initiative is now
replacing all 3G sims for in-car media with LTE
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在右上角Verizon’s breadth of innovative M2M products LTE
Business
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在右上角Verizon eyes the success of M2M over LTE in the future as the device value chain is getting mature
Smart Home Smart Business Smart Health
Care
Internet of
Things
Application
Target users
Innovation
FMC synergy
Smart energy grids
Smart transportation
systems
Collaboration
Remote body meter
Remote outpatient
health care
Family users
SME/Enterprise/
Government
Individuals/
Hospital/Clinics
Individuals/ Business
users/ Government
Home Monitoring &
Control service via
computer, tablet,
smartphone
Source: Huawei analysis, Gartner, IDC, BCG
RFID-based object
control network
Artificial intelligence over
internet-connecting
consumer products
LTE
Business
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在右上角
Your thoughts? www.huawei.com
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在右上角Appendix
• HUAWEI LTE VPN SOLUTION
• M2M forecasts by country/industry (Europe – Frost & Sullivan 2012)
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在右上角
Overview of LTE VPN Solution
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Backhaul Backhaul
M2000
CA
P-GW
S-GW MME
SeGW SeGW SeGW SeGW
eNB1
eNB2
SeGW
X2
S1
S1
SeGW
IKE v1/IKE v2
IPSec Tunnel
eNB
IPsec
Hot Standby
SeGW
EPC Backhaul
eNodeB
Resiliency Authentication
VPN
Deployment Certificate
CA
BBU
Shipment IPSec GW
Operator LTE Network
Songshanhu
BBU Site2 Site3 Site1
Backhaul Backhaul Backhaul
MME
SGW PGW
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在右上角
Fax
POTs Phone
IMS/NGN
CSCF/
SIP
Appl.
Server
Headquarters
Internet
BRAS
PLMN
PSTN
E
PC
- GW
L
T
E
Voice Centric
Internet: Data Centric
Intranet: VPN Centric
Remote Access
MGCF/
MGW
Internet
Desk PC
IP Phone
AR
LTE CPE
LTE Dongle
Single / Branch Office
Intranet VPN Centric
Intranet: VPN Centric
PE
PE EGW
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在右上角Total Europe M2M Connections
26
FS Vodafone M2M Workshop 121011
2010 2015 15.3 million 60.8 million
Europe M2M Connections by
Country
Europe M2M Connections by
Industries
Source: Frost & Sullivan
Source: Frost & Sullivan