4dfbmo DAY 1 - Courtney Foster-Donahue · 2017. 10. 16. · 57 4 +.1*5.( 9: 7 *( & 59.4 3 & ' 4 :...
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DAY 1: The Foundation FOUR DAY FACEBOOK
Transcript of 4dfbmo DAY 1 - Courtney Foster-Donahue · 2017. 10. 16. · 57 4 +.1*5.( 9: 7 *( & 59.4 3 & ' 4 :...
DAY 1 : The Foundat ion
FOUR DAY
FACEBOOKmakeover
Facebook is a social media platform.
The "platform" part means it's a jumping off point to get to somewhere else. As a business, that "somewhere else" is closer to the money, i.e., your website.
It's called social media and NOT ______ media or ____ media or ______ media.
Businesses that understand this distinction get the best ROI out of Facebook.
REASONS FOR USING FACEBOOK:
As a business, to ____, to ______, to spread _______, and to build know, ____, and ______.
As an individual, we use Facebook to socialize, to ______, to _______, to ___ time, to seek ______, and to catch up on ____.
Obviously, there are some stark differences between these sets of reasons.
Facebook was created for the regular folks, not the businesses. To get the most out of the platform as business owners, we have to honor the purpose of the platform: the social in social media.
The SOCIAL IN SOCIAL MEDIA:
DAY 1 : The Foundat ion
"To give people the power to build _________ and bring the world _____ ________.
-Facebook, 2017
FACEBOOK'S MISSION STATEMENT:
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1. Engagement 2. Reach 3. Traffic
Engagement is the _________ a user has with a piece of content.
Engagement is measured through _____, reactions, ______, views, and ______.
Reach is the number of ______ where your content lands.
The more newsfeeds, the more people who see your content, the greater the reach.
Engagement is determined by reach while past engagement also determines future reach.
3 GOALS FOR FACEBOOK BUSINESS PAGES:
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What we know about the algorithm, we know through ________, observation, and __________.
Think: Less of a nemesis, more like the _____ at a nightclub.
The algorithm's "bottom line" is similar to Facebook's actual bottom line.
Content that keeps people on Facebook will usually be the most algorithm-friendly, though this is not a black and white rule.
Don't post _____ links; instead upload your video native to Facebook.
Don't cross-post from ________. Spend the extra five seconds and copy, paste, and re-upload the photo native to Facebook.
There are always exceptions: Sometimes a post is so engaging that it overrides any kind of algorithm-penalty.(Though this is rare.)
ALGORITHM NO-NO'S
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Use hashtags sparingly on Facebook.
Hashtags are like _____: they have different value in different places.
On Facebook, they have next to no value and typically do NOT aid discoverability.
Use 1-2 hashtags at the most -- if you must -- but only for a punchline or a connecting link, not for more reach.
But above all:
"Learn the rules like a pro so you can break them like an artist."
ALGORITHM NO-NO'S
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One of our main goals of Facebook is to drive TRAFFIC to our website, closer to the money.
Facebook gives us some free real estate on our page that we can optimize for more traffic.
Specifically:
1. COVER PHOTO CAPTION 2. PROFILE PICTURE CAPTION 3. ABOUT SECTION 4. PINNED POST
Use these sections to link to your website, sales page, landing page, opt-in page, et al.
These areas are not governed by the algorithm, so don't miss out on these opportunities!
BONUS: Set your Preferred Page Audience (per the linked up tutorial on the lesson page) to give your page even greater organic reach.
TRAFFIC:
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