4A's Transformation 2013 - March 10 - MPF - Barkley - Jeff King
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Transcript of 4A's Transformation 2013 - March 10 - MPF - Barkley - Jeff King
TRANSFORMING BARKLEYLEADING THROUGH + RECOVERY STRATEGIES
CIRCA 2010BARKLEY
+
US$0M
US$5M
US$10M
US$15M
US$20M
US$25M
US$30M
US$35M
US$40M
US$45M
US$50M
2000 2010
REVENUE
US$0M
US$5M
US$10M
US$15M
US$20M
US$25M
US$30M
US$35M
US$40M
US$45M
US$50M
% GENERATED BY LARGEST CLIENT
70%GROWTH
24%
49%
LEADING THROUGH CRISIS
4 KEY LESSONS LEARNED ABOUT CRISIS MANAGEMENT
LESSON #1If you start preparing when it happens, it’s too late.
LESSON #2Abolish democracy.
LESSON #3Don’t control information—share information.
LESSON #4Hire as you fire.
US$0M
US$5M
US$10M
US$15M
US$20M
US$25M
US$30M
US$35M
US$40M
US$45M
US$50M
US$0M
US$5M
US$10M
US$15M
US$20M
US$25M
US$30M
US$35M
US$40M
US$45M
US$50M
2010 2011 2012 2013
REVENUE
ACTUAL
PROJECTED
% GENERATED BY LARGEST CLIENT
10% 9% 8%
49%
RECOVERY STRATEGIES
#1 FOCUS ON PEOPLE
MILLENIAL IMAGESM2M BOOK COVER
#2 THOUGHT LEADERSHIP
#3 RAPID PROTOTYPING
#4 INNOVATION
BARKLEY TRANSFORMED
THE ONLY WAY TO PREDICT THE FUTURE IS TO INVENT IT.
QUESTIONS?