49487844 Business Plan1 Ppt
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Transcript of 49487844 Business Plan1 Ppt
BUSINESS PLAN
RETAIL GIFT SHOP
Vision:To be the renowned name in specialty gift store category in India & be positioned in the minds of the consumer as the “GENERIC BRAND” name.
Mission: To open retail chain in India metropolitan cities
VISION AND MISSION
Objectives:To start with a store in Ghatkopar & then looking forward to open retail chains in major cities of India & to be one of the top players by 2015.
Core offerings:Emotions and feelings
OBJECTIVES & CORE OFFERINGS
CAPITAL REQUIRED : 12,5O,OOO(RS.2,50,000 by Each
partner)
PREMISES : Personal Land(of 1 partner)
PERSONNEL REQUIRED : 3 PEOPLE FOR STORE SERVICE STAFF
WHOM ARE WE TARGETTING
• COLLEGE STUDENTS
• YOUNGSTERS
(ABOVE 15YRS, ALL INCOME GROUP)
Retail mix Location
• Layout
• Store layout (Exterior)
• Store Layout (Interior)
Advertising Merchandising Visual Display Pricing Competitors Services
LOCATION : Shop No.7, 90 feet Rd. Near Café Coffee Day, Vikrant circle, Ghatkopar(E), Mumbai-400075
Selection Criteria:
Target market
Accessibility
Parking
Visibility
ADVERTISING
LOCAL CABLE(RS 8000 FOR MONTH)
BANNER OUTSIDE SOMAIYA COLLEGE, R.J COLLEGE, S.N.D.T COLLEGE AND TIMES INSTITUTE (RS 2000 PER BANNER)
PAMPLETS WITHIN NEWSPAPER
MERCHANDISE
IT INCLUDES
SOFT TOYS(BEAR, CATS, DUCKS, DOLPHINS, HEARTS)GANESH IDOLSLED CANDLESMASKGREETING CARDSWATCHESPERFUMES
MERCHANDISE
THE DISPLAY IS CHANGED AS PER THE SEASON DEPENDING UPON
VALENTINE’S DAYFRIENDSHIP DAYMOTHER’S DAYGANESH FESTIVALDIWALICHRISTMASNEW YEAR
MERCHANDISING(VISUAL DISPLAY)
MERCHANDISING(VISUAL DISPLAY)
STORE LAYOUT (INTERIOR)
Walls are kept subtle in cream and white color
Promotional posters and offer banners are put up on the walls near the related merchandise
Use of LED Strip Lights having Seven Color, daily we change the light Color, also it makes the outlet bright
STORE LAYOUT(INTERIOR)
STORE LAYOUT (EXTERIOR)
Neon display board
See-thru shutter
Frontage of the outlet is of glass panes, having merchandise display
Entrance having slope for physically handicaps
STORE LAYOUT (EXTERIOR)
STORE LAYOUT
PRICINGFIXED PRICE
COST + MARGIN
EG: TEDDY BEAR 2FT
COST = 375MARGIN = 375PRICE = 700(IN THIS CASE WE HAVE 100 % MARGIN)
COMPETITORS
ARCHIES
HALLMARK
THE DOLLAR SHOP
SENTIMENTS
SERVICES
Gift wrapping
Corporate orders
Bulk orders
Personal selling
THANK YOU