GROW YOUR BRAND’S ECOSYSTEM

Social Media for Business

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you by

and the way

we consume

media

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SocialisingSocial

Networking

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Brisbane Auchenflower (Wesley Hospital), Capalaba, City, Everton Park, South Bank, Springfield LakesT 1800 111 IVF [483]

CairnsT [07] 4041 2400

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MackayT [07] 4965 6500

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TownsvilleT [07] 4772 8900

For more information on clinic and specialist locations or Queensland Fertility Group’s regular public information events visit www.qfg.com.au

QFG

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Queensland Fertility Group’s

Network of Care 1800 111 IVF [483]

www.qfg.com.au

Welcome to Queensland Fertility Group

Public Information 1800 111 IVF [483] www.qfg.com.au

They communicate, socialise, access news, shop, research and engage with businesses through multiple digital platforms, and many of these are on the go (iPads and Smartphones).

eNews

socialsphere

For many companies, social media is an important part of their marketing plan.

of businesses have set aside a portion of their marketing budget to

social networkingactivities

26%[Source: Community Engine]

In Australia

Some companies are even shifting budget from traditional to new media to better connect and engage with their audience.

broadcastprint

radio outdoorsocial media

digital

blogs

$$$$ $$

More than a quarter of Australian businesses now have a Facebook page, 17% have a Twitter page and 10% have a YouTube channel. [Source: Community Engine]

Australian businesses are becoming

more connected

17%25% 10%

And seeing results:

40% of Australian businesses gain new customers through social networks.[Source: Regus Survey]

Over

How will

social media benefit your business?

Your business can:Have

control

of your social ecosystem

build

your brand and increase brand awareness

Get valuable customer

feedbackand engagement

Your business can:Benefit from

word of mouth

communication amongst your customers

Best of all, it’s

FREE

and completely

measureable!

Never before have you been able to

upon real time activity about your brand.

You can deliver

better customer service turn customers into

powerful brand advocates and super boost your

brand awareness to existing and new audiences.

Let’s share the statistics:

110 billion minutes on social networks and blog sites. That equates to 22% of all time online![Source: Nielsen]

The world spends over

And Australians are spending more time on social media sites

than any other country!

now represents more than 30% of the entire userbase

As of 2011, Facebook has

500 millionThe

35+active users – that’s about ... demographic

The 18-24 demographic grew the fastest: in

20

10-1

1

50%of users log in every day

74%1 13in e

very

people on Earth

55 milliontweets are published every day

There are

106 millionEvery day

300,000accounts on Twitter users join Twitter

Twitter’s search engine gets

600 million queries every day

55%45%

Every day YouTube exceeds

2 billion viewsThe average person spends

15 minutes a dayon the site

There are

100 million

The average age is

25-45active LinkedIn users

Let’s get local

[Sources: Nielson & Regus Survey 2011]

Australia has more than

9,000,000

75% of Australian internet users visit Facebook

70% visit YouTube

34% visit Twitter

of

Au

stra

lian

s n

ow

ow

n o

ne

online Australians are now interacting with companies via

social networking sites

2 in5Nea

rly

Did you know? In the world, more than

200 million people access Facebook from their phone

43% proving we are becoming connected consumers

of social networking, news, shopping, etc

of Australians own a Smartphone

active Facebook users

Social media is becoming an increasingly important role in consumer decision making.

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of Australian businesses agree that if they do not employ social media they

risk losing touch with their customers.

50% [Source: Community Engine]

to conduct some form of social media activity in 2010 (compared to 40% in 2008). [Source: Community Engine]

70%of all Australian businesses intended

Welcome to Brio World.

DESIGN

Brand Culture & Language Development

Brand Naming & Positioning Strategy

Media Planning & Buying

Campaign Strategy & Execution

Brand Communication PlanningBrand Experience Assessment & Development

Mu

ltim

edia

& A

nim

atio

n

Dig

ital

Cam

pai

gn

Dev

elo

pm

ent

Info

rmat

ion

Arc

hit

ectu

re /

SEO

Web

site

Dev

elo

pm

ent

& D

esig

n

Co

pyw

riting

Strategic P

lann

ing

Social M

ed

ia Strategies

Traditio

nal &

Dig

ital Marketing

ADVERTISING

DIG

ITA

L

PR

Brand Identity & Style Guidelines

Campaign, Print & Digital Design

combine our strategic and creative minds to produce your complete social media toolkit.

Brio Group’s

4powerful divisions

Social Media Strategy

Social Media Policy

+ Integration with your website and digital marketing initiatives

Social Media Set-Up & Custom Page Design

Content Calendars

Social Media Training

Content Execution

Tweets, Facebook

status updates,

LinkedIn Updates.

Let us help you maximise your

social media activity to ensure the

best return on your

digital investment.

and you’ll feel confident you’re getting the best

& with your fans

engagement exposure

Social Media for business

Are you ready?