4.3 Types of advertising
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Transcript of 4.3 Types of advertising
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• After today you will be able to identify the different types of commercial advertising
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•Slice-of-Life•Fantasy•Musical•Technical
Expertise•Testimonial
•Lifestyle•Mood or Image•Character/
Humor•Scientific
Evidence
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• Shows people using the product in an everyday setting.
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• Creates a fantasy about using the product of service.
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• Revolves around people or characters singing a song or jingle about the product.
• The goal is to get the song to stick in your head.
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• Uses someone to explain how the product works or is made.
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• Uses a celebrity to endorse a product.
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• Shows the product or service in relation to a particular lifestyle.
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• Uses a story or music to bring out a specific emotion.
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• Uses a fictitious character to represent the product or service.
• Most of the time, they are funny.
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• Uses rational reasoning and scientific information to demonstrate why a product is superior.
• Often start out, “Clinical evidence shows…”
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• Over the next 2 days, watch TV• Write down 1 or 2 examples of each
type of commercial that you see.