THE LIBRARY IN YOUR POCKETONE LIBRARY’S ROAD TO MOBILE

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Xiaolian Deng, Art Lang, Salt Lake County Library Services

Why Mobile Apps

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Source : Gartner Hype Cycle 2012

Smart Phone Ownership

• Xiaolian

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Source: the Pew Internet & American Life Project

Smart Phone Ownership

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Source: the Pew Internet & American Life Project

Mobile EnvironmentHow Americans use their cell phones

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Mobile EnvironmentsGartner top 10 consumer mobile apps for 2012

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Source: Gartner Newsroom

Mobile Services Libraries Offer

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Mobile in Libraries 2012

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User Experience

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Engaging Patrons Using Mobile Technology

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Source: The digitalshift.com research patron profiles key findings

Engaging Patrons Using Mobile Technology

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Source: The User Experience Pyramid from Stephen P. Anderson

Case Study- SLCoLibrary Services -

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Background

• Largest library system in the state – 617,000+ patrons

• Active web site : >3M page views/month (including catalog)

• ~ 2 person web development team plus many librarian content authors

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Problem• We knew there was a demand for a mobile presence.• We are small web development organization

– Developing a simple mobile site is relatively easy– BUT, a site that provides the services we need much more

difficult• catalog, account info, downloadables, etc.

• Significant Application Development– Integration with in house systems such as ILS and

authentication systems and integration of external sources such as Overdrive require significant application development

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Our Solution• Outsource some Development & Hosting

Outsource vs. Insource“You get what you get.”

• Outsourcing– Advantages

• don’t need staff/expertise• someone else does some of the work• someone else deals with the app stores,

– Disadvantages• less control• less getting what you want

• Biggest Advantage– Take advantage of work someone else has

done for integration4/27/2012 ULA 2012 CENTENNIAL CONFERENCE 16

Mobile Site Design Philosophy

• not building a full site/services• supports top three platforms only

– iOS, Android, mobile web• not for tablets – current site looks great on tablets

1024x768• specifically designed for mobile on the go user• User-centric

– for on the go patrons– no research capabilities– dead simple interface

• Resist trying to add everything for all stakeholders

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Vendor Search & Procurement

• Only a few vendors in this space• This simplified procurement process

greatly – only a few candidates• Easy and unanimous selection of Boopsie– Experienced integrator of services– Familiar with our ILS– Interesting and advanced technology (CMS,

web interfacing with our site, MARC record import, etc.)

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Site Design Philosophy & Methods

• Skipped wire frames – GUI design outside of our control– Significant design control over color

palette, icons, etc.• Used content maps• Usability studies• Librarians on team• Review of– other Boopsie sites

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App Architecture & Content Management System (CMS)

• App framework resides on mobile device – improves performance

• Some data resides on Boopsie servers• Some content pulled real time from

CMS (Google Docs)• MARC records transferred nightly• Some functions interact with our web

site like login and account using HTTP calls

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Usability Testing, Testing & More Testing

• Critically important• Somewhat limited by “You get what

you get”• Used a “simulator” to test before

submission and deployment in app stores

• Testers included patrons young and old, librarians, and developers

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Demo Time

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Boopsie Company Stats

• Serve about 2,500 libraries counting branches• Integrate with practically all ILS, including open

source like Evergreen, and with some obscure ILS

• Pricing model tied to the size of the population served

• Boopsie estimates the cost for Utah libraries smaller than SLCoLibrary.org to be $3K/year to $10K/year– Could be cheaper if multiple libraries signed up at

the same time

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Success or Failure ?

• Popular application– Enhanced by strong promotion

• Custom QR codes on placards and site• Posters in library• Digital signage• Media coverage

• App downloads – approx. 8,000 downloads in six months

• Visitation– page views have risen to nearly 500K/month

• Very positive user feedback4/27/2012 ULA 2012 CENTENNIAL CONFERENCE 24

And Finally…

• Get it• Try it• Commission the Build of an

App Yourself

• Questions ?

Scan this, or on your mobile, travel to

www.slcolib.boopsie.com

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Presented by:Xiaolian Deng xdeng@slcolibrary.orgArt Lang alang@slcolibrary.orgOther Team Members:Ernest Bourne, Jamie Chipman and BOOPSIE

for Salt Lake County Library Services

Resources:

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Infographic: The Mobile Ecosystem: http://bit.ly/kqnrU2Global mobile statistics 2012: http://bit.ly/sQ0CvhDoes Your Business Need an APP: http://bit.ly/HLzikqTaplicious! The Rise of the Mobile Web: http://bit.ly/mXAcTHGartner Newsroom: http://bit.ly/AijYjHow Mobile Will Evolve In 2012: http://bit.ly/xIthWAThe State of Mobile in Libraries 2012: http://bit.ly/y7GqyX 7 Things You Should Know About Mobile App http://bit.ly/jkrUp9

OCLS’ Mobile-Friendly Resources: http://bit.ly/qinrazOCLS Shake It: http://bit.ly/HQAPo1Buckeye Stroll Mobile: http://bit.ly/qVI9EbWolfWalk: http://bit.ly/wTAZEShelvAR: http://bit.ly/hpp0LnScan Jose http://www.scanjose.org/PublicArtOmaha http://www.publicartomaha.org/Disk Tracker: http://bit.ly/HVRpVAMyBox Office: http://bit.ly/J6d2GAHealth Sciences Resource Page: http://bit.ly/I25LmR

Gale AccessMyLibrary App; EBSCO App; Mango Languages App; World Book App; OneClickDigital App; OverDrive Media Console App; Axis 360 Blio App; WorldCat App;

Screenshots 1

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