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S P O N S O R S H I P K I T

CONTENTS

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WHAT IS RENCON

FACTOIDS

COMMUNITY IMPACT

MEDIA PLAN

SPONSORSHIP

AD OPPORTUNITIES   

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WHAT IS RENCON?

Created in June 2016, volunteers from different walks of life came together

to make Rencon, a place where comic convention culture can expand and

cultivate in southern King County. One of the big things that separates

RenCon from other "larger" conventions is that we run a TRUE family-friendly

convention. We promote an affordable, family-friendly environment, so that

anyone of any age is guaranteed to have a good time.

Our awesome group of volunteers include artists, theater buffs, web

designers, photographers, pod-casters, social media managers, CEO’s,

mothers, father's, and students. In 2016 this rag tag group of passionate

professionals put together a first year event that drew over 1,500 people

and had 98% positive feedback from guests, vendors, & attendees. In 2017

we stepped up our game by re-branding, re-marketing, and getting

involved local in the community. With these efforts we grew our

audience both on and offline. In 2017 our attendance doubled to 3000

attendees and the positive feedback remained high. This year we are back

at it again planning an even bigger and better celebration of comic books,

films, art, video games, cosplay, and technology at the newly

built contemporary styled Interurban International Hotel.

FACTOIDS

 70% of men and women list "buy stuff" as a primary motivation to attend a

con. 

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20%

30%

40%

50%

Under

$10

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$100

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$501

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$1,0

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Average $ spent at conventions per year outside of travel and lodging

Fandom events are huge! 85% of all people identify as fans of something

represented at our conention.

63% of super fans who attend at least three fandom events per year spend

over $500. 

According to an Eventbrite survey: men prefer comic, podcast, and gaming

conventions, while women tend to gravitate toward fantasy, sci-fi, and anime

events. Rencon covers all these categories!

Attendees don't always stick to their budget; 1/3% admitted to routinely

spending over the budget.

COMMUNITY IMPACT

Attendance & Demographics- Rencon attracted 2,700+ attendees over two days

in 2017. Our crowd spans all ages (the largest contingent is between 21 and 40),

and is primarily local (83%). Rencon’s audience is close to a split between men and

women; 46% women and 54% men. The average income bracket of attendees is

around $35k-$60k. Rencon also attracts a high diversity than average tourist

population compared to similar events in Seattle. 

Cultural Impact — Rencon has become a homegrown success story, and a

cultural phenomenon. Each year, our event is attended, recorded, tweeted,

Periscoped, Live Streamed, Snap Chatted and posted to YouTube and Facebook,

generating massive brand recognition long after the event concludes.

Economic Impact-The impact of the event is felt far beyond Downtown Renton.

It’s felt on the MAX, in bars and in restaurants - which create new menu items and

offer nerdy deals, and in sold-out hotels throughout the city.

MEDIA PLAN

Rencon’s marketing plan covers promotion online and offline. Here are some metrics from last year’s strategy & our plan for 2018.

2017 stats 

   • 99.2k tweet impressions on Twitter.    • 25.7k organic reach on Facebook.    • 50.5k in the last 2 years visitors on our website.

Offline Rencon had representation at:

   • Renton River Days - 35k over 3 days.        •  Emerald City Comic Con - 90k over 4 days.    •  Sakuracon - 25k over 3 days.

2018 Marketing Plan

   • .Event participation and promotion at ECCC, Renton City Retro,       Renton River Days, AubrunFest, & SummerFest.       •  Printed Ad in GO ESCAPE! USA Today's 2017 Travel Summer Guide that will be                 distributed to over 5,000,000 travel enthusiasts & will be available for pick up at                   newsstands, airports ( via Hudson News ), bookstores, Wal-Mart, CVS, 7 Eleven, etc.      •  Rencon Cover photo for Renton Business Directory. 15k copies go out to local hotels         businesses. 

   •  Digital marketing campaigns that target over  3,200,000 people in the PNW who are          interested in family activities, cosplay, comics, & video games.     We will also be partnering up with the 501st in a fun way with  Storm Trooper clean upsthat will happen a few times over the summer in Renton.

   •  Promotion at Westfield Mall.  (200,000+ foot traffic) per week.       *See additional packet

SPONSORSHIP LEVELS

$ 1 0 , 0 0 0 M A G N U S

Logo recognition on printed & digital promotional material  Sponsored panel/event 8 Comp VIP tickets  Social media shout out on Twitter & FB  One page ad in program Choice of Booth Recon Swag/Shirts 10-30 Sec Commercial

Logo recognition on printed & digital promotional material.   Social media shout out on Twitter & FB 4 Comp VIP tickets  Sponsored panel Booth 1/4 ad in program

Logo recognition on printed & digital promotionalmaterial.  Sponsored Panel Social media shout out on Twitter & FB 6 Comp VIP tickets  Booth  1/2 page ad in program Rencon Swag/Shirt

Logo recognition on most promotionalmaterials. Social media shout out on FB 2 Comp VIP tickets  Sponsor a celebrity guest

We offer a custom package that suits you best. Email us at info.rentoncomcion.com for further details

EXECUTIVE SPONSOR 

 CORPORATE SPONSOR 

$10,000

CORPORATE SPONSOR $5,000

 CORPORATE SPONSOR 

SILVER SPONSOR  $2,500

$ 1 0 , 0 0 0 M A G N U S

 CORPORATE SPONSOR 

CELEBRITY SPONSOR $1,000

CUSTOM PACKAGE

Logo recognition on printed & digital promotional material  Sponsored panel/event 10 Comp VIP tickets  Social media shout out on Twitter, FB, & Instagram  Two-page ad in program Choice of booth Recon swag/shirts 10-30 sec commercial

$20,000PRESENTING SPONSOR 

ADVERTISING

Social Media Opportunities Engage your customers through our social media platforms.

Additional and custom opportunities available.

Sponsored Tweet We’ll tweet a message to the Official Rencon followers on

Twitter for you. Pre-Show - $100.

During Show - $200

Sponsored Facebook Post We’ll post for you on the Official Rencon Facebook page.

2,500+ Followers. Pre-Show - $100

During Show - $200

Ad Space in The official Program Guide (Full Color) Minimum Run is 7k

Two-Page Spread - $300 Back Cover - $150 Inside Cover-Front - $150 Inside Cover-Back - $150 Full Page Ad - $200 Half Page Ad - $150

e-Marketing Opportunities Banners on Rencons website Exclusive positioning available as well as support of 3rdparty rich media ads. Rotation Run of Site 50,000 Impressions $350 100,000 Impressions $700 250,000 Impressions $1,500 500,000 Impressions $3,000

PAST SPONORS

PAST  SPONSORS