4101 2 Explore Create Group3
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Transcript of 4101 2 Explore Create Group3
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Zune Explore/Create Phase
Group 3Theresa BaltimoreJackie Beramendi
Jenn BishopBilly Holton
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Recap
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Zune Homepage
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Recap Challenges
Competitors› Apple Ipod› Sansa Fuse› ZEN X-Fi
Online Issues› Redundant information throughout the site.› Web pages are cluttered.› Site is unorganized and difficult to navigate.› No unique selling point.
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Competitor OpportunityRecap
Sansa Fuze
• Personalized player wizard.
• Easy navigation
Ipod Classic
• RSS feed
• Easy navigation/ usability
Zen X-Fi
• Interactive Users guide
• Video tutorials
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User/Personas RecapUsers Lip Readers (Heavy)
› Aged 15-30› Uses PMP 35+ hrs per
week.› Actively purchases
media› Uses PMPs for multiple
uses.
Time Passers (Medium)› Aged 30-45› Use PMPs 10-15 hrs
per/wk› Use PMPs during leisure.› Tech proficient.
Clueless (Light)› Aged 40+› Use PMPs >10 hrs
per/wk.› Not tech savvy.
Personas Online wants/needsLarry the lip reader is tech savvy
and needs to be able to access information quickly. This user also enjoys relevant interactive components.
John the time passer uses the Internet for entertainment, social networking and shopping. He is more likely to purchase from a site that is interactive, easy to use and has a social component.
Mary the clueless user is not very tech savvy and therefore prefers to visit sites that are easy to navigate and provides clear instructions.
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Success Metric/Tactics Recap
Measures of Success› increased ROI, market share, subscriber & Zune
social sign-ups› less abandoned shopping carts› more positive feedback on website
Tactics/Success Metrics› online feedback form› social sign-ups measures highly interested
consumers› message board posts› Action Codes monitoring shopping cart
abandonment rate.
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Strategy/Positioning Recap
Zune Brand Strategy/Positioning› as social (Facebook,Myspace) network for Mp3
players› novice to expert can enjoy unlimited
entertainment and socialization can take this experience wherever via Wi-Fi
› No Wires, No Problems, Just Zune
Communication Objectives› ease of use for everyone from novice to expert› simplify overall design, specifically nav. features› Emphasize USP’s
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Information Architecture
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Contact Site MapLaunch RSS Feed
Interactive Guide
Tech SpecsGallery
• Google• Electronic
Sites• URL
Trouble Shooting
Forum
Zune 120
Zune 16
Zune 8
Zune 4
Zune 80
Buy NowZune 3.0Features
Log in
User Legend: Lip Readers
Time Passers Clueless Users
Site Legend: Static Page
Interactive Page Cluster of Interactive Pages
Links to Buy Now
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The BIG Idea
Zune is not just a site where you can buy music. It’s a meeting point to connect with your music and those who share your passion. This is more than just networking or a mere sales transaction.
Zune is a community. A place for friends. A place to rock out or relax to the beat of your own Zune. Nothing is expected of you, and there is no new knowledge to acquire. A place is for you and those alike.
Your passion now has a site. Welcome Zune.
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Zune/Logo
Home| Features| Gallery| Zune 3.0| Forum | Interactive Guide| Tech Specs |Buy Now Search
IMAGE of Zune
Content/New in Zune
You are here: Home Site Map |RSS Feed| Contact Us
An overview of what to expect from zune and the website.
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Zune/Logo
Search
Video demonstration of Zune Features
Site Map |RSS Feed| Contact Us
Feature Content
Home| Features| Gallery| Zune 3.0| Forum | Interactive Guide| Tech Specs |Buy Now
You are here: Home->Features
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Roam free-Mood Board
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Zune/Logo
Home| Features| Gallery| Zune 3.0| Forum | Interactive Guide| Tech Specs |Buy Now Search
IMAGE of Zune
Content/New in Zune
You are here: Home Site Map |RSS Feed| Contact Us
An overview of what to expect from zune and the website.
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Zune/Logo
Search
Video demonstration of Zune Features
Site Map |RSS Feed| Contact Us
Feature Content
Home| Features| Gallery| Zune 3.0| Forum | Interactive Guide| Tech Specs |Buy Now
You are here: Home->Features
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Mood Board #2
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Interactive Tactic
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Conclusion
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Summmary
Our creative idea for Zune was to emphasize two of its most unique selling points: WiFi and social networking capabilities.
Our creative comps were meant to be clean, easy to navigate illustrative of zunes unique content and social benefits.
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No Wires, No Problem, Just Zune
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Thank You!