40 AWESOME SOCIAL MEDIA TOOLS YOUR BRAND SHOULD BE USING

1. SOCIAL LISTENING THIS SOFTWARE IS USED FOR COMPANIES INTERESTED IN

LEARNING ABOUT WHAT CONVERSATIONS ARE HAPPENING (AND WHERE) ABOUT THEIR COMPANY, THEIR COMPETITORS,

AND THEIR BRAND KEYWORDS

Customers

• Paid Paid / Free

• Helps you get the true social intelligence you need to make better business decisions

Key Features

• Large firms with an international customer base Ideal User

Customers

• Paid (Part of Salesforce Marketing Cloud) Paid / Free

• Listen, engage, publish, and analyze like never before to make the most of your presence on social.

Key Features

• Large firms with local as well as international customer base

Ideas Features

Customers

• Paid Paid / Free

• Discover what people are saying online about your brand - as it unfolds in real time.

Key Features

• Small and big enterprises Ideal User

Customers

• Mobile App – Both free and paid Paid / Free

• Feedly offers content curation and content sharing that integrates with Buffer.

Key Features

• Online businesses and news and publications Ideal User

• Not disclosed as of now Customers

• Paid Paid / Free

• Businesses wishing to protect themselves from information leaks, reputational damage, legal problems, regulatory violations

Key Features

• Enterprises like big law firms, consulting firms and FMCG etc. Ideal User

Customers

• Paid Paid / Free

• Monitors over 200 million blogs, microblogs, social networks, video and photo websites, forums etc.

Key Features

• Large firms with an international customer base Ideal User

Customers

• Paid Paid / Free

• Simple and intuitive interface that can be customized to multiple employees

Key Features

• Enterprise firms with multiple clients or international clients Ideal User

Customers

• Paid (Free limited trial available) Paid / Free

• Unlimited number mentions monitored with no worry of overage fees

Key Features

• Enterprise companies with national and international clients Ideal User

• Not known because of free subscription status Customers

• Free Paid / Free

• Super simple and free to use with no extra, unnecessary, or complicated features

Key Features

• Companies on a limited budget Ideal User

2. SOCIAL CONVERSATIONS THIS SOFTWARE IS USED FOR COMPANIES TO EFFECTIVELY BE ABLE TO FIND AND RESPOND TO CUSTOMER ENQUIRIES AND

COMMENTS IN REAL TIME

Customers

• Paid – 30 Days Free Trial Paid / Free

• Manage social networks, schedule messages, engage your audiences, and measure ROI right from one, easy-to-use dashboard.

Key Features

• All kinds of large and small enterprises Ideal User

Customers

• Paid – 30 Days Free Trial Paid / Free

• Make the most of your social-media efforts with this tool, which lets you add a promotional message to any message you share on your social-media profiles.

Key Features

• Enterprises who want to generate more leads and traffic while letting you learn more about your audience.

Ideal User

Customers

• Paid – 1 Month Free Trial Paid / Free

• The patent pending Bundle Post content curation tool aggregates and schedules social media content efficiently.

Key Features

• Works with other social media companies and aggregators Ideal User

Customers

• Both free and paid versions Paid / Free

• One of the most comprehensive when it comes to integrated social sites

Key Features

• Scales well to almost any business

Ideal User

Customers

• Paid Paid / Free

• Shows you how many followers your message is reaching, but also how many followers sharing your message

Key Features

• Businesses that want to grow with a startup

Ideal User

Customers

• Paid Paid / Free

• Flexible product that is great for teams and allows for out bound message approvals

Key Features

• Companies that want a real say in how their tool is developed Ideal User

• 20,000 small business customers Customers

• Paid Paid / Free

• Includes review sites like Yelp and near instant notification of a new review

Key Features

• Small businesses or businesses with small budgets Ideal User

3. SOCIAL MARKETING THIS SOFTWARE IS USED FOR CREATING AND MANAGING

CAMPAIGNS, PROMOTIONS AND OTHER CREATIVE PROJECTS ACROSS PALTFORMS

Customers

• Free Paid / Free

• Design presentations, social media graphics, and more with thousands of beautiful layouts.

Key Features

• Photographers, Illustrators and Designers Ideal User

• Wonderful tool used by illustrators, designers and artists all across the globe

Customers

• Paid Paid / Free

• Posting your social-media content across multiple social media accounts gets a whole lot easier with this tool.

Key Features

• For marketers and agencies Ideal User

Customers

• Paid Paid / Free

• Recycle Your Best Social Updates Automatically

Key Features

• For marketers and agencies Ideal User

• Can be used by anyone who are posting on

social media

Customers

• Paid Paid / Free

• Exceptional platform for creating promotions, contests etc.

Key Features

• Enterprise firms that run promotions heavy campaigns Ideal User

Customers

• Paid Paid / Free

• Owned by Salesforce so has full integration to their CRM software

Key Features

• Enterprise companies who already use Salesforce Ideal User

Customers

• Paid Paid / Free

• Easy to setup the Facebook apps Key

Features

• Businesses who focus on Facebook Ideal User

Customers

• Paid Paid / Free

• Ability to build rich Facebook apps, HTML 5 pages, and other content with no coding

Key Features

• Enterprises having that have a large amount of content to share Ideal User

Customers

• Both free and paid versions Paid / Free

• Easily create Facebook apps and promotions that can be integrated into a variety of other social networks and webpages

Key Features

• Businesses that incorporate a lot of apps in their marketing promotions Ideal User

4. SOCIAL ANALYTICS THIS SOFTWARE IS USED TO MEASURE AND UNDERSTAND

RESULT OF A COMPANY’S SOCIAL MEDIA EFFORTS ACROSS PLATFORMS

Customers

• Paid Paid / Free

• Beautiful, insightful, data-driven designs will fuel your strategy and guide your decision-making process. Their visualizations are designed to provide actionable insights as quickly as possible to key decision makers.

Key Features

• Catering to all different kind of agencies Ideal User

Customers

• Paid Paid / Free

• Socedo discovers the social prospects that match your custom criteria then further qualifies them via predefined engagement workflow

Key Features

• Large businesses who want to heavily go with lead generation through social media Ideal User

Customers

• Paid Paid / Free

• Cyfe delivers detailed reports related to SEO, Google Analytics, AdWords and brand mentions that even a small-business owner can afford to use.

Key Features

• Large enterprises with multiple accounts who need a consolidated social media dashboard to measure and analyze social media

Ideal User

Customers

• Paid Paid / Free

• As another analytics tool, Social Clout looks at where you can make significant improvements in engagement, campaigns and keywords. It also delivers reports on demographics and social-media results.

Key Features

• Large enterprises with multiple accounts who need a consolidated social media dashboard to measure and analyze social media

Ideal User

• Not available on the website

Customers

• Paid Paid / Free

• Data is visualized in a beautiful way Key

Features

• Businesses that incorporate a lot of apps in their marketing promotions Ideal User

Customers

• Paid Paid / Free

• Wide range of data reports. Reports on competitors and can be downloaded on Excel and PDF

Key Features

• Enterprises or large firms for multiple accounts to follow Ideal User

Customers

• Paid Paid / Free

• Affordable pricing Key

Features

• Companies only interested in Facebook and Twitter Ideal User

Customers

• Paid Paid / Free

• Keeps history of each client conversation

Key Features

• SMB to Enterprise Ideal User

5. SOCIAL INFLUENCERS THIS SOFTWARE IS USED TO FIND AND ENGAGE WITH SOCIAL

MEDIA USERS THAT ARE PARTICULARLY INFLUENTIAL IN SPECIFIC TOPICS AND UNDERSTANDING THERE SPHERES OF

INFLUENCE

Customers

• Free Paid / Free

• Aggregates the information into easy-to-read links and providing a way to add influencers that you can leverage for your own marketing needs.

Key Features

• Free Subscription tool Ideal User

• Free to use where anyone can subscribe to the

service

• Moz App which anyone can use Customers

• Paid Paid / Free

• You can get deeper information about your followers, where they are located, and when they tweet plus the ability to locate new influencers and optimize your own tweets.

Key Features

• Businesses who want to engage influencers for their service or product Ideal User

Customers

• Paid – Free 14 day trial Paid / Free

• This social-media tool provides a way for you to locate those influencers who can elevate your brand and attract more potential customers.

Key Features

• Enterprises who need help in Influencer marketing Ideal User

Customers

• Paid Paid / Free

• Thorough reporting with segmented influence

Key Features

• Enterprise firms Ideal User

Customers

• Paid Paid / Free

• Identifies influential bloggers Key

Features

• Organizations who have blog outreach in their campaigns Ideal User

Customers

• Paid Paid / Free

• Simple to use with one score to understand

Key Features

• Generate earned social media for your launch or campaign Ideal User

Customers

• Both free and paid versions Paid / Free

• Discover the people behind the counts. Know, segment, and target your social audience as never before.

Key Features

• Large enterprises with engaged social following Ideal User

•Doesn’t keep track of users Customers

•Paid Paid / Free

•Transparency on what goes into the score

Key Features

•Individuals and organizations Ideal User

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