4 Ways To Engage Millennials with Your Nonprofits Work
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Transcript of 4 Ways To Engage Millennials with Your Nonprofits Work
4 WAYS TO ENGAGE
MILLENNIALS IN YOUR
NONPROFIT’S WORK.
WELCOME! @BRADYJOSEPHSON Strategic Director, Charity Express Client Success Team Lead, Peer Giving Solutions
Empowering people to act on the human spirit of charity.
#NPWEBINAR
THIS IS NOT WHY WE ARE HERE.
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NEITHER IS THIS.
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THIS IS.
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WHAT (ALL) DONORS WANT.
Cygnus Donor Survey 1. Report of impact 2. How donations will be
used 3. Stories from
recipients
Millennial Impact Report 1. They feel inspired by
the nonprofit 2. Specific examples of
how their gift will make an impact
3. Having their gift matched
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NEW SCHOOL IS ACTUALLY THE OLDEST OF SCHOOLS.
Art director Alexis Persani. Photographer Leo Caillard.
4 WAYS TO ENGAGE MILLENNIALS IN YOUR NONPROFIT’S WORK?
INSPIRE (tell stories) 1
IMPACT (show it) 2
INCENTIVIZE (in/tangible) 3
INVOLVE (meaningfully) 4
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“THOSE WHO DO NOT WANT TO IMITATE ANYTHING, PRODUCE NOTHING” - SALVADOR DALI
Art director Alexis Persani. Photographer Leo Caillard.
INSPIRE (tell stories)
INSPIRATION DOESN’T COME AT THE END OF THE
JOURNEY.
Identify Invite
Inform Interest
Involve Invest
Inspire
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INSPIRATION IS WHAT STARTS THE JOURNEY.
Their Networks
Their Networks
INSPIRED
YOU ARE NOT THE HERO OF THE STORY.
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@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
STORIES STICK. AND STORIES SPREAD.
IMPACT (show it)
KEEP FUNDRAISING STRAIGHTFORWARD.
Tell people a story about a problem their money can help solve.
Tell them specifically how you will use their money to help solve that problem.
Ask them for money.
Do what you said you would do.
Tell them what you did with their money and a story about who they helped.
GO BEYOND OUTPUTS.
Inputs
Outputs
Outcomes Impact
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@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
Art director Alexis Persani. Photographer Leo Caillard.
PROGRAMS VS. FUNDRAISING VS. ADMINISTRATION MUST DIE.
INCENTIVIZE (in/tangible)
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TANGIBLE INCENTIVES.
• Rewards • Access • Perks • Matching • Time sensitive • Tax benefits
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LET TANGIBLE INCENTIVES ADD TO THE
GIVING EXPERIENCE, NOT BE THE
GIVING EXPERIENCE.
Art director Alexis Persani. Photographer Leo Caillard.
INTANGIBLE INCENTIVES.
• Feelings • Connections • Status • Significance • Purpose • Duty
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@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
Art director Alexis Persani. Photographer Leo Caillard.
ASK NOT WHAT YOUR DONOR CAN DO FOR
YOU, BUT ASK WHAT YOU CAN
DO FOR YOUR DONOR.
INVOLVE (meaningfully)
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@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
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“SELF EXPRESSION IS THE NEW ENTERTAINMENT” - ARRIANNA HUFFINGTON
Art director Alexis Persani. Photographer Leo Caillard.
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
ASK THEM TO GET INVOLVED SPECIFICALLY. MAKE IT EASY TO GET INVOLVED GENERALLY.
Art director Alexis Persani. Photographer Leo Caillard.
4 WAYS TO ENGAGE MILLENNIALS IN YOUR NONPROFIT’S WORK?
INSPIRE (tell stories) 1
IMPACT (show it) 2
INCENTIVIZE (in/tangible) 3
INVOLVE (meaningfully) 4
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
MILLENNIAL IMPACT REPORT.
FREE TOOLKIT.
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@BRADYJOSEPHSON [email protected]
Empowering people to act on the human spirit of charity.
THANK YOU!
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
4 TRENDS AFFECTING MILLENNIALS AND
GIVING. GIVING TOGETHER. 1
GAMIFICATION. 2
BENEVOLENT BUSINESS. 3
TRACKING. 4
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GIVING TOGETHER.
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
GIVING TOGETHER.
GAMIFICATION.
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
GAMIFICATION.
BENEVOLENT BUSINESS.
BENEVOLENT BUSINESS.
TRACKING.
TRACKING.