4 ways crowdfunding can make your creative project succeed
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Transcript of 4 ways crowdfunding can make your creative project succeed
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@seedingfactory
4 ways crowdfunding can make your creative project succeeed
Heri Rakotomalala
@heri
jeudi 21 novembre 13
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@seedingfactory
Heri [email protected]
Twitter: @heri
Bruno [email protected]
Twitter: @brurakoto
jeudi 21 novembre 13
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@seedingfactory
jeudi 21 novembre 13
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@seedingfactory
StartupStache is a initiative started by the startup community to help bring awareness to prostate cancer.
Link : startupstache.com
jeudi 21 novembre 13
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@seedingfactory
crowd·fund·ingˈkroudˌfəәndiNG/noun
the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.
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@seedingfactory
Joseph PullitzerCrowdfunding the Statue of Liberty
pedestaljeudi 21 novembre 13
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@seedingfactory
jeudi 21 novembre 13
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@seedingfactory
jeudi 21 novembre 13
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@seedingfactory
• 44% success rate on Kickstarter
• 56% of contributions come from Facebook
• 11,498 successfully funded music projects
• Average: $5000 raised
• 18 video games projects raised more than $1million on Kickstarter
• $5.1 Billions in 2013 ; 81% increase
Did you know?
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@seedingfactory
• Indiegogo & Kickstarter expanded their business to Canada
• Crowdfunded Montreal film “Buzkashi Boys” was Oscar nominated
• Montreal: Sauropod Games got $700k for their game “Castle Story”
Montréal, Canada
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1 - Proof of concept
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@seedingfactory
• Check if your assumptions were correct.
• First step to convince more partners later on.
• Assessing the audience size and popularity
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@seedingfactory
Espro Pres
jeudi 21 novembre 13
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@seedingfactory
➡ Take away : Not sure about an idea? Use crowdfunding to validate it
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2 - Collaboration
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@seedingfactory
• Find fans, ambassadors, partners looking to work with you and then establish valuable connexions.
• Let you adapt the product/service/concept in real time.
• Get early feedback
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@seedingfactory
A Year of Adventure
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@seedingfactory
➡ Take away : Use crowdfunding to complete a team believing in your project
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3 - Marketing
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@seedingfactory
• Every contributor becomes an evangelist
• Good to build a community around your project.
• You’ll gain highly valuable knowledge about how to market your product/service/project
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Snoobe
From 10 to 880 fans in 2 months
jeudi 21 novembre 13
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@seedingfactory
➡ Take away : use crowdfunding to reach out to your fans
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4 - PR
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@seedingfactory
• Replace a product/project launch
• The innovative and dramatic aspect of crowdfunding will help you get more press coverage
• Social networks help multiply the outreach
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@seedingfactory
jeudi 21 novembre 13
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@seedingfactory
jeudi 21 novembre 13
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@seedingfactory
➡ Take away : use crowdfunding to get bloggers & journalists write about your project
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@seedingfactory
1 - Proof of concept
2 - Collaboration
3 - Marketing
4 - PR
(and of course funding!)
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@seedingfactory
• In 2013, we’ve reached a point where with a simple idea, you can get fans throughout the world, fund your idea, get support, simply through online channels. You don’t have to own a newspaper anymore.
• Passion and authenticity matters even more
• Now is the time. Follow your passion!
jeudi 21 novembre 13
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@seedingfactory
Heri [email protected]
Twitter: @heri
Bruno [email protected]
Twitter: @brurakoto
jeudi 21 novembre 13