4 Tips For Your

Custom Polo Shirts

Presented by Shoplet Promos

You decided your company needs polo shirts… now what? Here are 4 things to think about

before moving forward!

Questions to ask…

1. Who is your recipient?

2. What is your budget?

3. What type of polo shirt should I buy?

4. What color and size should I buy?

Target Market

Does your market wear polo shirts? Certain demographics do NOT wear polo shirts

unless they are obligated to through work

If this demographic is your brand’s target market, DO NOT BUY PROMOTIONAL POLO SHIRTS

It may dilute your brand and confuse consumers

Target Market

Are your employees going to be the recipients of the custom polo shirts? Popular way to promote team unity and

to appear more credible to customers

Target Market

So, who will wear it? Young professionals? Interested in fashion? Business casual? Golfers? Athletes?

May require different styles of promotional shirts

Budget and Goals

What is your overall budget?

What are your goals?

Budget With literally hundreds of Polo Shirt options,

your budget is KEY

Cost effective Polo Shirts will allow you to purchase more shirts with your budget – leading to more people seeing your logo and more impressions

High quality Polo Shirts may be kept longer by recipient. A satisfied customer will lead to an increase in brand awareness and brand loyalty

Goals

Quality vs. Quantity Higher reach? Want as many people to

recognize your logo as possible? Go for Quantity

Increase brand loyalty? Impress at a Trade Show? Go for Quality

The correct answer: it depends and it’s most likely a combination of both strategiesVS.

Styles

The fun part! Choosing what style to purchase!

▪ Fabric Type

▪ Colors

▪ Sizes

▪ Extras?

Fabric Type?

There are so many styles to choose from – you need to make sure your fabric works with your market For example: Upscale, dressy =

mercerized cotton polo or athletes, active = moisture wicking polo

Upsc

ale!

Athletic!

Colors

Unlike a clothing line, you can’t offer many different color options Does it compliment your logo design? Does it fit within your brand colors?

Sizes

If you don’t know exact sizes, choose a nice distribution of sizes XS to XXXL

Variety

Don’t forget to get Men’s Polo Shirts, Women’s Polo Shirts and Youth Polo Shirts if applicable!

Overview 3 Things To Focus On

Who is your recipient? TARGET MARKET WHAT DO THEY WANT

What is your budget? QUALITY vs. QUANTITY RIGHT BALANCE

What style should you buy? FABRICS, COLORS, SIZES

Presented by

Shoplet PromosFor all your promotional product needs