4 Tips for Social Media Account Management for Oklahoma CPAs (SlideShare)

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4 Tips for Social Media Account

Management for Oklahoma CPAs

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Effective social media

account management

is about four key things:Ron Vaughn

Solutions Specialist



• Prioritize your channels

Ron Vaughn Solutions Specialist



• Listen to your target market




• Quality over quantity




• Educate, don’t oversell




You can spend a great deal

of time and effort trying to

catch up to your competitors

with messaging on sites Ron Vaughn Solutions Specialist



like Facebook, Twitter,

LinkedIn and Google StreamsRon Vaughn




Prioritizing Your Time




Microblogging is a good way

to insert yourself into the local

conversation,Ron Vaughn




but you need to balance your

efforts with long form contentRon Vaughn




You can share that on

LinkedIn, Twitter or anyplace

else you find your target

audience is hanging outRon Vaughn Solutions Specialist



Listen as Much As You Speak,

If Not MoreRon Vaughn




Find some social listening tools

can help find out when people

are mentioning your business,Ron Vaughn




your team, or your area

of expertiseRon Vaughn




Google Alerts is a

great example of thisRon Vaughn




If someone in your audience

posts something on a topic

where you can respond

favorably,Ron Vaughn Solutions Specialist



chime in on the conversation;

Just don’t dive into a discussion

with a sales pitchRon Vaughn




If you feel you aren’t

getting heard on channels

like LinkedIn,Ron Vaughn




write a blog there and you

might be surprised by the

responseRon Vaughn




Quality Trumps Quantity

on Social MediaRon Vaughn




Educate and offer substance

with your postingsRon Vaughn




If you feel the need to write on

an emotionally charged topic,Ron Vaughn




sleep on it or get another

person’s opinion before

postingRon Vaughn




Build Authority by Educating

Your AudienceRon Vaughn




Your followers will start

to expect information

they can use to solidify their

financial situationRon Vaughn Solutions Specialist



Select channels which give

you the best return on your

time investmentRon Vaughn




What has your experience

been like with social media

account management?Ron Vaughn




Do you feel like you are

connecting with your clients

and prospects?Ron Vaughn




Tell us about it in the

Comments section belowRon Vaughn



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4 Tips for Social Media Account Management for Oklahoma CPAs (SlideShare)

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Transcript of 4 Tips for Social Media Account Management for Oklahoma CPAs (SlideShare)