4 STEPS TO BUILDING THE PERFECT APP MONETIZATION MODEL FOR YOU!

Hashmi Rafsanjani

MN PER DAY

FIRST, LET’S BUST SOME MYTHS!

MYTHS

1. THE BEST WAY TO MAKE MONEY IS TO CHARGE FOR IT!

2. I CAN MAKE THE APP FREE BUT THEN CHARGE FOR EVERYTHING!

3. ADS ARE EVIL, THEY DISRUPT UX!

4. I DON’T NEED TO LOCALIZE MY APPS!

ADDS

FIRST, LET’S BUST SOME MYTHS!

REALITY

1. FREE APPS MAKE MORE MONEY!

2. CHARGING FOR EVERYTHING DECREASES LTV!

3. APPS ARE ENGAGING SO ADS ARE OKAY!

4. LOCALIZED CONTENT RULES!

ADDS

MYTHS = BUSTED

1. WHAT PROBLEM ARE YOU SOLVING?

SECOND, IDENTIFY THE 4 WHATS

1. WHAT PROBLEM ARE YOU SOLVING?

2. WHAT’S UNIQUE & WHY WOULD THEY PAY?

SECOND, IDENTIFY THE 4 WHATS

1. WHAT PROBLEM ARE YOU SOLVING?

2. WHAT’S UNIQUE & WHY WOULD THEY PAY?3. WHAT ELSE WOULD THEY WANT TO PAY FOR?

SECOND, IDENTIFY THE 4 WHATS

1. WHAT PROBLEM ARE YOU SOLVING?

2. WHAT’S UNIQUE & WHY WOULD THEY PAY?3. WHAT ELSE WOULD THEY WANT TO PAY FOR?

4. HOW HAS COMPETITION DONE?

SECOND, IDENTIFY THE 4 WHATS

STRATEGY = DEFINED

THIRD, CONSIDER THESE 14 FACTORS! • ARE YOU GOING TO COLLECT A

TON OF DATA ON YOUR USERS?

• WILL ADDS TAKE AWAY UX?

• DO YOU WANT TO BE PART OF A LUCRATIVE & GROWING AD INDUSTRY?

• ARE YOU A GAMING APP, OR HAVE LEVELS & ADVANCED FEATURES ALREADY?

• HOW LONG ARE YOUR SESSIONS?

• CAN YOU BUILD A BASE QUICKLY AND HOOK THEM ON?

• WHAT’S THE RIGHT BALANCE BETWEEN FREE & PAID UX?

• ARE YOU A RETAIL OR SERVICES APP?

• DO YOU HAVE A CLEAR OPP TO INTRODUCE GOODS IN YOUR APP?

• ARE YOU WILLING TO LET APP STORES/OPERATORS TAKE A CUT?

• ARE YOU LOOKING TO EXPLORE EVERY MARKET?

• DO YOU PREFER A DISCREET STRATEGY?

• DOES YOUR APP REWARD ACTIVITY EASILY?

• YOU WANT TO CONNECT OFFLINE AND ONLINE ACTIVITY?

FACTORS = CONSIDERED

FOURTH & FINALLY, CHOOSE CAREFULLY!

• FREE (IN-APP ADVERTISING)

• FREEMIUM

• PAID APPS

• IN-APP PURCHASES

• PAYWALLS (SUBSCRIPTIONS)

• SPONSORSHIPS (INCENTIVIZED ADVERTISING)

• APP PROMOTIONS

• SELL APP DATA OR SOURCE CODE

• MIX & MATCH

FREE (IN-APP ADVERTISING)

IS NOT FOR NICHE OR UTILITY USAGE

YOU REGULARLY

COLLECT USER DATA

IF NO ORGANIC OPP FOR IN APP

PURCHASE

IF YOUR APP,

FREE WITH IN-APP ADVERTISING

EXAMPLE,

FREEMIUM

PROVIDES A GREAT FREE APP

UX

YOU HAVE LEVELS &

LONG SESSIONS

YOU’RE A GAMING APP

IF YOUR APP,

FREEMIUM

EXAMPLE,

PAID APPS

DEPENDS ON SEAMLESS UX FOR SUCCESS

IS REALLY INNOVATIVE AND UNIQUE

USERS ARE LIKELY TO PAY AND ENGAGE

ACTIVELY

IF YOUR APP,

PAID APPS

EXAMPLE,

IN APP PURCHASES

YOU DON’T MIND APP

STORES TAKING A CUT

GOODS WITH CLEARLY DEFINED VALUE

RETAIL OR SERVICES APP

IF YOUR APP,

IN APP PURCHASES

EXAMPLE,

PAYWALLS (SUBSCRIPTIONS)

IS A NEWS, LIFESTYLE,

ENTERTAINME-NT APP

HAS LONG USAGE

DURATION AND

SESSIONS

REQUIRES A CONTINUAL

FLOW OF USAGE

IF YOUR APP,

PAYWALLS (SUBSCRIPTIONS)

EXAMPLE,

SPONSORSHIPS (INCENTIVIZED ADVERTISING)

CONNECT OFFLINE &

ONLINE WORLDS

EASILY REWARDS IN

APP ACTIVITY

PREFERS A DISCREET PLAN

IF YOUR APP,

INCENTIVIZED ADVERTISING

EXAMPLE,

MODEL(S) = CHOSEN!

BUILD ON!

THANKS! QUESTIONS?