4 SITE DIGITAL MARKETING PRESENTATION
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Kevin Heun, President Ron Adelman, Founder
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WHAT EVERY BUSINESS MUST CONSIDER IN 2015 AS IT RELATES TO DIGITAL MARKETING.
Transcript of 4 SITE DIGITAL MARKETING PRESENTATION
Kevin Heun, PresidentRon Adelman, Founder
www.4sitedigital.com
(866) 462-4030
Technology (Open Source, Conversion Architecture)
Mobile (Over Half of all Searches)
Landing Pages (Basics…. A Call to Action, Keywords)
Search Engine Optimization (SEO=Best ROI)
Paid Search Marketing (A Must, Google Partner)
Email Marketing/CRM (Certified Infusionsoft Partner)
Social Media (Must be Engaged ASAP)
Analytics (Measure Everything)
Webmaster Relationship (Rackspace Hosting providing “Fanatical Support”)
Fundamentals
PHASED LAUNCHES
SCOPE IS WELL DEFINED
WE TAKE CARE OF IT ALL
SIMPLICITY
Our Implementation Journey……
www.4sitedigital.com
(866) 462-4030
Begins with choosing the right Technology
Open Source– Flexibility– Portability– Scalability–Mobile
Enterprise Level FunctionalityGlobal Development ResourcesTyping Interface/Drag & Drop Updating
www.4sitedigital.com
(866) 462-4030
The average person looks at their phone 150 times a day, or once every six-and-a-half minutes of every hour
www.4sitedigital.com
(866) 462-4030
DotNetNuke is a web content management system based on Microsoft .NET and FREE……
open source software that is intended to allow management of websites without much technical knowledge, and to be extensible through a large number of third-party apps
www.4sitedigital.com
(866) 462-4030
Consumers spend more than 15 hours per week on mobile research
www.4sitedigital.com
(866) 462-4030
SEO Critical……..
To design a website that's going to deliver results, you need to know who you're targeting. The design, functionality, and SEO focus should all be dictated by informed research. This should be your first port of call, not an afterthought. If you have this information from the very beginning you can then use in in every aspect of your redesign.
REMOVE BIAS
RECOMMEND VALUABLE KEYWORDS
UNDERSTAND COMPETITORS
SET GOALS INCLUDE SYNONYMS DEFINE BUYER PERSONAS
Our Keyword Research Will:
EXAMPLE SEARCHES LAST MONTH FOR ANTIBODY RESEARCH
What is the value of you being on top of these searches?
www.4sitedigital.com
(866) 462-4030
Copy on your website, Keyword Richcan produce great traffic rewards
www.4sitedigital.com
(866) 462-4030
SEO: Client Results
“We have been working with 4 Site Digital for over two years and we are extremely pleased with the results. Our business has increased by 60% since we have started and it continues to grow on a monthly basis.”– Morey Mayeri, President of Royal Apparel
www.4sitedigital.com
(866) 462-4030
SEO: Client Results
1 year later 2,500 visitors per month from free searches for products and services
www.4sitedigital.com
(866) 462-4030
SEO: eCommerce Client Results
“Our company wide sales almost hit $600K this month which is more than $100K higher than any previous month.”
www.4sitedigital.com
(866) 462-4030
Where Do We Look Online?
The Golden Triangle
Eye Tracking Study
Determines How Visitors View Web Pages
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(866) 462-4030
Purchase Cycle…..Only 10% Buy On The Same Day They Visit a Website
www.4sitedigital.com
(866) 462-4030
Why Pay Per Click is the most Effective Advertising of ALL TIME& made GOOGLE…….
Can Control Budget TotallyTargets Can Be Refined Down To Zip CodesDay of the Week or Hour of the Day Can Record Incoming CallsConnect to CRMDetermine “Cost Per Customer Acquisition” then step on the gas!
www.4sitedigital.com
(866) 462-4030
Close proximity to a business is key to conversions
www.4sitedigital.com
(866) 462-4030
97% of consumers check email daily83% spend more from businesses they receive information from….
Strong email communications furthersrelationships with your customers….
www.4sitedigital.com
(866) 462-4030
Lead Nurturing until the customer is ready to buy is the new normal…..
This is the paradigm shift began years ago change or be changed comes to mind
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(866) 462-4030
Most of the $690 Million Obama Raised online came from eMail Marketing
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Sales and Marketing Automation
Networking Done Easy
www.4sitedigital.com
(866) 462-4030
Social Media & Social Capital
Brand ManagementInteractingListeningSocial NetworkingVideo DistributionMass Blog Posting Customized Social SiteStatistics/Reporting
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Analytics/Measure Key to Improvements
MeasureConversionsROIGoalsAccountabilityImprovement
www.4sitedigital.com
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Digital Marketing Roadmap
Access to Google ResearchEnterprise Tools via Open Source PlatformProven Marketing Models
www.4sitedigital.com
(866) 462-4030
About 4 SITE DIGITAL
Digital Marketing Agency since 2001 Focus on supporting Small to Medium size companies attracting leads and converting them into customersWe are Savvy Entrepreneurs with Internet Marketing Expertise. 4 Site Digital has done hundreds of projects and addressed business leaders around the Globe on how to capitalize your companies products and services online
www.4sitedigital.com
(866) 462-4030
EXPERIENCED-SUPPORTIVE-PASSIONATE
Google Partner providing Rackspace Hosting with “Fanatical Support” One Stop Shop….Build, Market, SupportProcess Driven Management StyleCreative Marketing Campaigns “finding the next” our tagline… our passion… First Class Webmaster Services with Infrastructure to match cell phone availability 24/7
THANK YOU….
Questions?
5988 MidRiver Mall Drive Suite 216Saint Charles, MO63304314 315 [email protected]
