4 online community-dubai 2015
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www.finalsite.com Building an Online Community
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Transcript of 4 online community-dubai 2015
www.finalsite.com
Building an Online Community
www.finalsite.com
Composer!
h6p://www.finalsite.com/page.cfm?p=3119
www.finalsite.com
Who are your users and what are they doing?
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Engaging Your Users -‐ Portals -‐ Email -‐ Mobile
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Portals
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Portals 101
• Gateways for consKtuents of a site. • Portal pages are equipped with elements such as calendars, videos or social media links.
• Portals can deliver content specific to roles, groups or individuals.
• Typically used to securely restrict content to only authenKcated users, but can also be used to deliver content to the public.
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CreaKng a Portal Page
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CreaKng a Portal Page
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Portal Page elements
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Who are portals for?
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Parent Portal
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Parent
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Admissions
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Admissions
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Public Programs
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Landing Page
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Mash Up
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Mash Up
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Mash Up
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Mash Up
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FA Sandbox
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• Keep it Simple
Design Basics
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• Using Colors and Images
Design Basics
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• Using Colors and Images
Design Basics
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• Using Colors and Images
Design Basics
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• Call to AcKon
Design Basics
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• Get ‘em Back to Your Site
Design Basics
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• Subject Line + From Address
Avoiding the SPAM Filter
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Avoiding the SPAM Filter
• People are bothered more by junk email than junk snail mail • Never send any solicitaKons to an email address that didn’t provide you
with their email address • Keep your lists clean • Only target people with relevant emails • Only a few SPAM complaints can cause sender reputaKon issues • Consider the Content • Avoid “SPAM” Language • Keep Images Minimal
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• Make it Mobile Friendly – Example of Faux responsive
Looking Forward
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Make it Mobile Friendly
Modifying our normal emails so that: • They are legible on mobile devices • They look good on mobile devices • The user can sKll interact with the email • Make it Short and Sweet • Make your header graphics no wider than 320px • Stack graphics horizontally so that they reflow • Use 100% width on tables • Make your font-‐size 13px or larger • Single column layouts are mobile-‐friendly!
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Mobile
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Mobile
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• A look at mobile usage • Same or different content argument • Mobile design • Case studies
Mobile
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33% of Americans would rather give up their TV than their smartphone 26% would rather give up their computer 65% want mobile sites to be as easy to use as computer sites.
source: Google’s Our Mobile Planet
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source: Google’s Our Mobile Planet
62% of Americans are on their smartphones everyday… 80% of smartphone owners don’t leave the house without their device 76% watch videos on their devices.
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All School App
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QuesKons?
