4 Myths About Social Media
-
Upload
warren-gordon -
Category
Documents
-
view
217 -
download
0
description
Transcript of 4 Myths About Social Media
CLICK HERE [http://ow.ly/8xbJC] CLICK HERE
COOL PEOPLE CLICK AND CONNECT ON CLICK HERE [http://www.facebook.com/Wonderful.Warren] CLICK HERE
Pa
ge1
P
ag
e1
4 Myths About
Social Media
KINGSTON, JAMAICA — Hi, my name is Warren Roy Gordon – Social Entrepreneur and Marketer.
As a Social Entrepreneur I often find myself helping people to become the best that they can be.
CLICK HERE [http://ow.ly/8xbJC] CLICK HERE
COOL PEOPLE CLICK AND CONNECT ON CLICK HERE [http://www.facebook.com/Wonderful.Warren] CLICK HERE
Pa
ge2
P
ag
e2
**Thanks in advance for reading this article and just for doing so, I'll be
rewarding you with US$5 because I think you are cool.** visit: www.warrenroygordon.com and click on the Free Money Guaranteed image/picture
CLICK HERE [http://ow.ly/8xbJC] CLICK HERE
COOL PEOPLE CLICK AND CONNECT ON CLICK HERE [http://www.facebook.com/Wonderful.Warren] CLICK HERE
Pa
ge3
P
ag
e3
Social media is the buzz word in marketing. You can be watching TV,
eating in a restaurant, or on your computer and you will see or hear some
mention of a social networking site. It may be Twitter, Facebook,
YouTube, LinkedIn, Blogs, or another of the many social networks.
Whether you are on the social networks or not, you've even come to
recognize their logos. Social media has become a way of life and a
powerful marketing avenue for businesses.
But as powerful a source as social media presents, there are some
business owners who still aren't utilizing this incredible opportunity to grow
their business sighting one or more of these 4 myths:
Myth #1:
It's Just A Fad
Social media is still in its infant stages, however, it's already proven its
value and is definitely here to stay! Facebook has over 800 million active
viewers who spend over 500 million minutes per day on Facebook alone.
Traditional advertising, newspaper ads, telephone ads, and direct mailers
are static in nature.
CLICK HERE [http://ow.ly/8xbJC] CLICK HERE
COOL PEOPLE CLICK AND CONNECT ON CLICK HERE [http://www.facebook.com/Wonderful.Warren] CLICK HERE
Pa
ge4
P
ag
e4
Shop Coffee Cuppers You’ll find Caffe Latte, Café Black, Hot Chocolate, Green tea and much more items that will please
your taste buds or if you simply are looking for that perfect gift for your coffee aficionado.Our coffee
and teas are 100% organic because they are infused with certified Ganoderma Lucidum. They make
great gift items too!
Go ahead.. listen to your taste buds… order now because you’ll enjoy each delectable drop.
Canada: http://ow.ly/8x4uG
Jamaica: http://ow.ly/8x4B5
United Sates: http://ow.ly/8x4Hu
Other Countries
email: [email protected]
CLICK HERE [http://ow.ly/8xbJC] CLICK HERE
COOL PEOPLE CLICK AND CONNECT ON CLICK HERE [http://www.facebook.com/Wonderful.Warren] CLICK HERE
Pa
ge5
P
ag
e5
They are usually advertisements about your services. Once the printed
piece is presented there is no opportunity for connecting with and
engaging the viewer and answering their concerns.
Social media networks like Twitter, Facebook, and Blogs allow you to
connect and engage your viewers with one on one conversation or group
conversations. What does this mean for you? More potential new patients
and more treatment acceptance.
Do you know anyone who likes...really likes...going to the dentists? I don't
and I've been in it for almost 30 years. But one of the most amazing facets
of social media is the ability to become real, not just an advertisement or a
picture in a telephone ad...you become real!
Your viewers get to see their dentist as a real person, your personality,
your hobbies, your likes and dislikes, even your ups and your downs...
you're real...you're human. You also have become their "go to" person in
your field of expertise.
Viewers are reading your posts, learning more about dentistry, finding out
why they should visit a dentist and have their treatment done, seeing there
can be medical complications when treatment goes undone. All because
you are presenting valuable information in your posts previously
CLICK HERE [http://ow.ly/8xbJC] CLICK HERE
COOL PEOPLE CLICK AND CONNECT ON CLICK HERE [http://www.facebook.com/Wonderful.Warren] CLICK HERE
Pa
ge6
P
ag
e6
Shop Coffee Cuppers You’ll find Caffe Latte, Café Black, Hot Chocolate, Green tea and much more items that will please
your taste buds or if you simply are looking for that perfect gift for your coffee aficionado.Our coffee
and teas are 100% organic because they are infused with certified Ganoderma Lucidum. They make
great gift items too!
Go ahead.. listen to your taste buds… order now because you’ll enjoy each delectable drop.
Canada: http://ow.ly/8x4uG
Jamaica: http://ow.ly/8x4B5
United Sates: http://ow.ly/8x4Hu
Other Countries
email: [email protected]
CLICK HERE [http://ow.ly/8xbJC] CLICK HERE
COOL PEOPLE CLICK AND CONNECT ON CLICK HERE [http://www.facebook.com/Wonderful.Warren] CLICK HERE
Pa
ge7
P
ag
e7
unavailable to patients due to limited time and access for information while
visiting your office.
All of this combines into establishing credibility, gaining trust, and building
relationships and hopefully take some of the fear away associated with
"going to the dentists"...and if a patient or potential new patient knows
someone with a dental problem, who do you think they are going to refer
them to....you!
Myth #2:
Social Media Platforms Are Only For Teenagers
Social networking sites like Twitter, Facebook, and YouTube are no
longer sites just for teenagers. Businesses have found these networking
sites to present an incredible opportunity for connecting with and
engaging their audience.
According to Inside Facebook, a Facebook tracking source,the fastest
growing demographic is Women over 55. Women also comprised over
56.2% of Facebooks audience, and 45% of Facebook's US audience is
women over age 26. What does this mean for you?
CLICK HERE [http://ow.ly/8xbJC] CLICK HERE
COOL PEOPLE CLICK AND CONNECT ON CLICK HERE [http://www.facebook.com/Wonderful.Warren] CLICK HERE
Pa
ge8
P
ag
e8
Shop Coffee Cuppers
You’ll find Caffe Latte, Café Black, Hot Chocolate, Green tea and much more items that will please
your taste buds or if you simply are looking for that perfect gift for your coffee aficionado.Our coffee
and teas are 100% organic because they are infused with certified Ganoderma Lucidum. They make
great gift items too!
Go ahead.. listen to your taste buds… order now because you’ll enjoy each delectable drop.
Canada: http://ow.ly/8x4uG
Jamaica: http://ow.ly/8x4B5
United Sates: http://ow.ly/8x4Hu
Other Countries
email: [email protected]
CLICK HERE [http://ow.ly/8xbJC] CLICK HERE
COOL PEOPLE CLICK AND CONNECT ON CLICK HERE [http://www.facebook.com/Wonderful.Warren] CLICK HERE
Pa
ge9
P
ag
e9
Women make approximately 80% of the decisions concerning purchases
for themselves and their families. What percentage of women are in your
practice and what's their average age...bet they fall into one of these two
ranges above. Women are extremely active on the Internet and social
media networks. When the phone rings at your office, well over the
majority of the calls are from women scheduling appointments or getting
information.
Myth #3:
Too Time Consuming and Overwhelming
The number of social media platforms available and all the information
about social media can be overwhelming, IF you try to use all the networks
starting out. One of the best pieces of advice is to start with just one,
possibly two, of the social networks and become comfortable with how to
use it. It's better to be active and consistent on just a couple of sites than
to be semi-active and inconsistent on a bunch of sites.
Time is always a big factor in managing social media, but once past the
learning curve, much of the work can (and should) be put on "auto-pilot".
Later if you determine you want to be active on the other sites but may
not feel confident enough or may not have the time to manage the sites,
CLICK HERE [http://ow.ly/8xbJC] CLICK HERE
COOL PEOPLE CLICK AND CONNECT ON CLICK HERE [http://www.facebook.com/Wonderful.Warren] CLICK HERE
Pa
ge1
0
Pa
ge1
0
Shop Coffee Cuppers You’ll find Caffe Latte, Café Black, Hot Chocolate, Green tea and much more items that will please
your taste buds or if you simply are looking for that perfect gift for your coffee aficionado.Our coffee
and teas are 100% organic because they are infused with certified Ganoderma Lucidum. They make
great gift items too!
Go ahead.. listen to your taste buds… order now because you’ll enjoy each delectable drop.
Canada: http://ow.ly/8x4uG
Jamaica: http://ow.ly/8x4B5
United Sates: http://ow.ly/8x4Hu
Other Countries
email: [email protected]
CLICK HERE [http://ow.ly/8xbJC] CLICK HERE
COOL PEOPLE CLICK AND CONNECT ON CLICK HERE [http://www.facebook.com/Wonderful.Warren] CLICK HERE
Pa
ge1
1
Pa
ge1
1
you can always choose to outsource some or all your social media
activities.
What does this mean for you? Choose where you want to start and jump
in...take action! Realize you can assign someone in your practice (person
must see the benefit and be social) to manage your social sites, however,
this person should never post for you in the 1st person as speaking for
you. You will also want to have a social media policy in place for "what to
and what not to" post.
As you grow you will learn much of your posts and information can be
done ahead of time and preset to post in the future. There are a lot of
sites that allow you to make one post and then that site will automatically
post your information to several other network sites...sort of "one post
does all".
Myth #4:
It Will Cost Too Much
Your advertising budget is one of the largest expenses associated with
your practice. You have your newspaper and telephone book ads,
magazine ads, direct mail outs, and possibly printed newsletters.
CLICK HERE [http://ow.ly/8xbJC] CLICK HERE
COOL PEOPLE CLICK AND CONNECT ON CLICK HERE [http://www.facebook.com/Wonderful.Warren] CLICK HERE
Pa
ge1
2
Pa
ge1
2
Shop Coffee Cuppers You’ll find Caffe Latte, Café Black, Hot Chocolate, Green tea and much more items that will please
your taste buds or if you simply are looking for that perfect gift for your coffee aficionado.Our coffee
and teas are 100% organic because they are infused with certified Ganoderma Lucidum. They make
great gift items too!
Go ahead.. listen to your taste buds… order now because you’ll enjoy each delectable drop.
Canada: http://ow.ly/8x4uG
Jamaica: http://ow.ly/8x4B5
United Sates: http://ow.ly/8x4Hu
Other Countries
email: [email protected]
CLICK HERE [http://ow.ly/8xbJC] CLICK HERE
COOL PEOPLE CLICK AND CONNECT ON CLICK HERE [http://www.facebook.com/Wonderful.Warren] CLICK HERE
Pa
ge1
3
Pa
ge1
3
Two major problems with traditional print ads: 1) They are static as
mentioned earlier in this article and once read, there's no interaction with
the viewer. 2) With print ads, especially direct mail outs, at best there is
only about a 5% return on the investment...what happened to the other
95% of your investment dollars?
Solution: Social media marketing - interacting with patients and potential
new patients. What does this mean for you? All the social media
networking sites are Free to join, come with unlimited use, and are
marketing your practice...24 / 7 / 365!
It would be a mistake to pretend social media is totally free because there
is the time involved with maintaining your sites, especially when maintained
well whether maintained in-house or outsourced to a third party.
When you factor in how many, or should I say how few, people are actually
reached with traditional advertising, the cost of budgeting money for an
ongoing social media presence pales in comparison.
Add to that the fact only about 15% of the population still uses telephone
books and print ads with the other 85% using online sources, you can see
why creating and maintaining your online presence is critical to your
practice.
CLICK HERE [http://ow.ly/8xbJC] CLICK HERE
COOL PEOPLE CLICK AND CONNECT ON CLICK HERE [http://www.facebook.com/Wonderful.Warren] CLICK HERE
Pa
ge1
4
Pa
ge1
4
Shop Coffee Cuppers You’ll find Caffe Latte, Café Black, Hot Chocolate, Green tea and much more items that will please
your taste buds or if you simply are looking for that perfect gift for your coffee aficionado.Our coffee
and teas are 100% organic because they are infused with certified Ganoderma Lucidum. They make
great gift items too!
Go ahead.. listen to your taste buds… order now because you’ll enjoy each delectable drop.
Canada: http://ow.ly/8x4uG
Jamaica: http://ow.ly/8x4B5
United Sates: http://ow.ly/8x4Hu
Other Countries
email: [email protected]
CLICK HERE [http://ow.ly/8xbJC] CLICK HERE
COOL PEOPLE CLICK AND CONNECT ON CLICK HERE [http://www.facebook.com/Wonderful.Warren] CLICK HERE
Pa
ge1
5
Pa
ge1
5
:: Conclusion ::
When done correctly, social media marketing has the ability to cut your
advertising budget by as much as 90%! This translates into more money in
your children's college fund, more money to travel and enjoy life, and...last
but not least, more time on the golf course (or your favorite hobby)!!
The primary objective of social media marketing is a bridge that gives you
access to people, information, and even companies that in the past, you
didn't have access to. Its one-on-one contact and its word of mouth
advertising in the best of forms and...most of its....Free. Through your
social media communities and patient inactivity you establish your
practice's online visibility, make contacts, gain their trust, and build
profitable relationships ultimately leading to more new patients, more
treatment acceptance, and more product and services sales.
Isn't that what you've wanted to do since you opened your practice? With
social media...you can!
CLICK HERE [http://ow.ly/8xbJC] CLICK HERE
COOL PEOPLE CLICK AND CONNECT ON CLICK HERE [http://www.facebook.com/Wonderful.Warren] CLICK HERE
Pa
ge1
6
Pa
ge1
6
Shop Coffee Cuppers You’ll find Caffe Latte, Café Black, Hot Chocolate, Green tea and much more items that will please
your taste buds or if you simply are looking for that perfect gift for your coffee aficionado.Our coffee
and teas are 100% organic because they are infused with certified Ganoderma Lucidum. They make
great gift items too!
Go ahead.. listen to your taste buds… order now because you’ll enjoy each delectable drop.
Canada: http://ow.ly/8x4uG
Jamaica: http://ow.ly/8x4B5
United Sates: http://ow.ly/8x4Hu
Other Countries
email: [email protected]
CLICK HERE [http://ow.ly/8xbJC] CLICK HERE
COOL PEOPLE CLICK AND CONNECT ON CLICK HERE [http://www.facebook.com/Wonderful.Warren] CLICK HERE
Pa
ge1
7
Pa
ge1
7
AFFIRMATION
We cant all be Captains, we've
got to crew, there's something
for all of us here.
There's big work to do and
there's lesser to do. The task we
must do is near.
If you cant be a highway, hen
just be a trail.
If you can't be the sun, be a star;
it isn't by size that you win or you fail.
BE THE BEST AT WHATEVER YOU ARE!
The above poem was given to me by my high school English
Language teacher – Mrs. Kerr-Allayne. The words of the poem are
posted on the wall of my home office. Each morning, before I start
my day, I ensure that I reflect on the message of the poem: BE THE
BEST AT WHATEVER YOU ARE!
You are an extraordinary person. The world is waiting for you to conquer it. Love + Success, Warren
CLICK HERE [http://ow.ly/8xbJC] CLICK HERE
COOL PEOPLE CLICK AND CONNECT ON CLICK HERE [http://www.facebook.com/Wonderful.Warren] CLICK HERE
Pa
ge1
8
Pa
ge1
8
http://www.warrenroygordon.com for your FREE marketing/motivational/educational tools & tips.
If you need additional information/help connect with me:
Youtube: http://www.youtube.com/WarrenMarketing
Twitter: http://www.twitter.com/WRGordon
Facebook: http://www.facebook.com/wonderful.warren
Skype ID (Free Calls): warrenroygordon
Phone: 1-876-318-5568
**Thanks in advance for reading this article and just for doing so, I'll be
rewarding you with US$5 because I think you are cool.** http://www.5forfree.com/?a=wrg
THANK YOU, HAVE A WONDERFUL DAY ^_^
Warren Roy Gordon